Al-Baha (The Jewel of the South) combines rich history and enchanting nature, offering visitors during Saudi Summer 2025 a complete experience that blends exploration of heritage villages, strolls through traditional markets, immersion in rural farm experiences, and visits to cloud-touching parks.
The journey begins in the heart of heritage, where the historic Saturday Market in Al-Baljurashi welcomes you with its traditional atmosphere that has persisted for centuries. There, the scents of aromatic herbs mingle with the voices of vendors, and the pathways are adorned with handicrafts, traditional fabrics, and local products, with every corner of this market telling a story from the past and documenting the lives of ancestors.
From markets to ancient villages, the heritage village of Al-Ataula stands as a living page from the region’s history, where solid stone architecture blends with traces of the commercial and political life that once flourished there. Landmarks such as Al-Uthman Fort and Dammas Fort speak of the place’s antiquity, while the “Raboo Quraish Market” adds an authentic touch that makes the visit a journey through time.
For lovers of captivating scenery, the historic village of Dhee Ayn in Al-Makhwah Governorate stands out as an exceptional destination, with its ancient stone houses stacked atop a white rocky mountain in a natural painting surrounded by highlands on all sides, embodying a unique blend of historical beauty and natural splendor.
The experience becomes even more distinctive with a visit to the Almond Groves Farm and Cottages, one of Al-Baha’s most prominent destinations, allowing visitors to stroll among lush almond trees and enjoy stays in tranquil settings while relaxing in the heart of nature.
Meanwhile, the Olive Farm takes you into a world of greenery stretching across the terraced mountains of Al-Sarawat, with over four thousand olive trees, horse stables, bird gardens, and the experience of picking fresh produce.
For those seeking a blend of relaxation and nature, the Makamaya Resort offers mild mountain atmospheres amidst dense forests, with elegant accommodation units and natural trails perfect for walking and relaxation.
To enjoy tranquility and nature, you can visit Prince Hussam Park, where green spaces extend across a high plateau overlooking breathtaking panoramic views, with an elevated café offering magical moments at sunset.
This year’s Saudi Summer program comes under the slogan “Color Your Summer” and extends until next September across six diverse tourist destinations, including beaches and resorts with their moderate climates in Jeddah and the Red Sea, and the highlands, enchanting nature, and cool atmospheres in Taif, Al-Baha, and Asir.
It also includes over 600 tourism products and experiences, along with several major events such as the Esports World Cup (EWC), held in Riyadh from July to August, in addition to the “Jeddah Season” and “Asir Season,” which feature many programs, activities, events, and special offers available through the “Saudi Spirit” platform, including shopping, hotel, and flight ticket offers to attract tourists, visitors, and families to spend enjoyable days amid the diverse colors of nature during Saudi Summer.
