The “Sneaker Con Jeddah 2026” event launched today, Sunday, as the largest specialized exhibition in the world of shoes and rare items. It is being held at the Jeddah Corniche Circuit over three days, as part of Jeddah Season activities for the first time, amid a massive public turnout and interactive atmosphere reflecting the richness of an experience that combines creativity, commerce, and sneaker fashion culture.

The first day of the event witnessed remarkable turnout from visitors and collectors. The exhibition showcased thousands of rare pieces, alongside dedicated areas for buying, selling, and exchanging shoes. This interactive experience was enhanced by live shows and accompanying activities that attracted various age groups.

60 Brands

The “Sneaker Con Jeddah 2026” event includes two main pillars. The first is the “Vendors Market,” which features 60 global brands, including Heat Archive and SWOOSHLIFE, alongside 40 local brands. The second pillar is the “Authentication Booth,” located at the heart of the market, where a team of experts evaluates the displayed items, verifying their authenticity and compliance with global standards, thereby boosting market participants’ confidence.

The event also includes a range of accompanying activities, most notably the “Arts Zone,” which allows visitors to experience painting on shoes and sportswear under the supervision of international artists. Additionally, there is the Crep Protect competition, which gives participants a chance to win various prizes by interacting with influencers’ questions, and the FOR 40 40 game, which offers prizes including sneakers, goods, accessories, and artworks. There are also dedicated areas for food and beverages and interactive photography spaces, providing a comprehensive experience that reflects the spirit and diversity of the event.

Global Experiences

Hosting “Sneaker Con Jeddah 2026” within Jeddah Season’s activities comes as part of attracting specialized global experiences and presenting entertainment, cultural, and sports content that aligns with visitors’ aspirations, contributing to diversifying the city’s tourism, entertainment, and sports options.

Jeddah Season continues to offer a wide package of entertainment, cultural, and sports events and experiences, reflecting Jeddah’s status as a leading tourism and entertainment destination and attracting visitors from within the Kingdom and abroad. This is part of a vision aimed at strengthening the city’s presence as a comprehensive center for quality events and experiences.

Sneaker Con Jeddah 2026

Sneaker Con Jeddah 2026 is a major international sneaker and streetwear convention planned to be held in Jeddah, Saudi Arabia, in 2026. It represents a significant cultural event for the region, reflecting the Kingdom’s growing focus on youth culture, entertainment, and the global sneaker-collecting community. While it is a future event, its history is tied to the global Sneaker Con franchise, which began in the United States in 2009, creating a marketplace and meeting point for enthusiasts to buy, sell, trade, and celebrate sneaker culture.

Jeddah Corniche Circuit

The Jeddah Corniche Circuit is a temporary street circuit located along the Red Sea coast in Saudi Arabia, first hosting the Saudi Arabian Grand Prix in 2021. It is the second-longest circuit on the Formula 1 calendar and is known for its high-speed layout featuring numerous fast corners and minimal runoff areas. Built to showcase Jeddah’s modern waterfront development, the circuit was constructed rapidly as part of Saudi Arabia’s broader initiative to host major international sporting events.

Jeddah Season

Jeddah Season is a major annual entertainment and cultural festival held in Jeddah, Saudi Arabia, launched in 2019 as part of the country’s broader Saudi Seasons initiative under Vision 2030. It aims to boost tourism and diversify the economy by transforming the historic coastal city into a hub for concerts, theatrical performances, culinary events, and recreational activities. While a modern event, it often incorporates elements celebrating Jeddah’s rich history as a historic Red Sea port and gateway for pilgrims.

Vendors Market

The Vendors Market, also known as the Grand Bazaar or similar historic marketplaces found in many cities, is a traditional hub for commerce and social interaction. Historically, these open-air or covered markets date back centuries, often originating as central trading posts along major merchant routes where goods, food, and crafts were exchanged. Today, they remain vibrant cultural landmarks where locals and tourists can experience traditional goods, cuisine, and the enduring atmosphere of community trade.

Authentication Booth

The “Authentication Booth” is not a widely recognized historical or cultural site. The term likely refers to a modern, functional checkpoint, such as those used for identity verification at events or secure facilities, and does not carry significant historical narrative. Therefore, it lacks a definable history or cultural significance to summarize.

Arts Zone

The Arts Zone is a contemporary cultural district, often found in major cities, dedicated to creative industries and public engagement with the arts. Historically, many such zones are revitalized industrial or warehouse areas transformed into hubs for galleries, studios, theaters, and performance spaces. They serve to foster artistic communities, drive urban renewal, and make the arts accessible to a broad audience.

Crep Protect

“Crep Protect” is not a place or cultural site, but a brand of protective sprays and cleaning products designed for sneakers and footwear. It was founded in the UK in 2005, growing from a niche product into a globally recognized brand in sneaker care culture. Therefore, it represents a modern commercial and cultural phenomenon within sneakerhead communities rather than a historical or physical landmark.

FOR 40 40

I’m sorry, but “FOR 40 40” does not refer to a recognizable place, cultural site, or historical event. It may be a typo, a code, or a reference to something very specific and local. If you have more context or can check the spelling, I’d be happy to provide a summary.