Zushi City is experiencing a boom in entrepreneurship. In the 2024 fiscal year, the city’s commerce and industry association supported 41 new business openings—a record high. This number topped all 19 regions under the association’s jurisdiction in Kanagawa Prefecture. Seminars by small and medium enterprise management consultants and the lending of mobile food trucks (kitchen cars) have been well-received, with further support measures planned.
Business startups supported by the city’s commerce and industry association had remained around 20 annually since the COVID-19 pandemic, but the 2024 fiscal year saw…
