Continuing the UMRAH Untuk Sahabat loyalty program, PT Adira Dinamika Multi Finance Tbk (Adira Finance) officially announced the 40 winners of the second phase on July 17, 2025. The winners are customers who have entrusted Adira Finance for automotive or non-automotive financing solutions, particularly through Adira Expo Serba Cuan, adirapoin redemption, and Zurich insurance purchases or renewals.
This program is Adira Finance’s way of appreciating customer trust and loyalty by awarding fully funded Umrah trips. The departure for all 80 winners, including those from the first and second phases, is scheduled for October 27, 2025.
The selection process was conducted openly and witnessed by a notary, police representatives, and the Indonesian Ministry of Social Affairs, demonstrating Adira Finance’s commitment to transparency and accountability. The full list of winners is available at adira.id/e/uus2025.
“We believe the relationship with customers doesn’t end with transactions but grows through shared values and experiences. Through this program, we aim to create meaningful moments for our loyal customers while reinforcing our commitment to delivering value with relevant and inspiring loyalty initiatives. Customer enthusiasm has been remarkable, with over 18,300 participants in the 2025 UMRAH Untuk Sahabat program—a 21.57% increase from the previous year.”
One winner, Miyati Franciska, shared her gratitude: “When Adira first contacted me, I thought it was a dream. But it was real—I was chosen for Umrah. After 13 years as an Adira Finance customer, stepping into Masjidil Haram and seeing the Kaaba with my own eyes moved me to tears. Allah, this is real. All thanks to Adira Finance.”
For customers who weren’t selected in “UMRAH Untuk Sahabat,” Adira Finance introduced the HARCILNAS (Harinya Cicilan Lunas) 2025 loyalty program, celebrating the company’s 35th anniversary and running through December 2025.
