Hyderabad: The Telangana government announced a three-day handloom exhibition in Hyderabad, bringing weavers and craftspersons from the Pochampally region of Yadadri Bhuvanagiri district to the city for what officials described as an effort to connect urban consumers directly with rural artisans.
The exhibition, titled “Thread… Pochampally,” will be held at the HITEX Exhibition Centre from June 5 to 7.
The event will feature over 100 stalls showcasing handloom fabrics, sarees and contemporary apparel sourced directly from weavers in the Yadadri Bhuvanagiri district. Visitors will also be able to watch live demonstrations on traditional looms, learn the tie-and-dye and weaving process and sample local cuisine curated by residents of the district.
Tourism push
The government said the exhibition is intended as a launchpad for sustainable tourism to the Yadadri Bhuvanagiri district. Experiential travel circuits will be presented at the event to encourage visitors from Hyderabad to make the roughly two-hour drive to Pochampally.
Hyderabad
Hyderabad, the capital of the Indian state of Telangana, is a historic city founded in 1591 by Muhammad Quli Qutb Shah along the Musi River. It was a major center of the diamond and pearl trade under the Qutb Shahi dynasty and later the Nizams, who left a rich architectural legacy including the iconic Charminar and Golconda Fort. Today, it is a bustling metropolis known for blending its ancient heritage with a thriving modern technology industry.
Pochampally
Pochampally, also known as Bhoodan Pochampally, is a town in Telangana, India, renowned for its traditional handloom industry, specifically the intricate *Ikat* weaving technique. The region gained historical significance in 1951 as the site of the first *Bhoodan* (land gift) movement, where landowner Vinobha Bhave persuaded landlords to voluntarily donate land to landless farmers. Today, Pochampally’s vibrant, geometrically patterned textiles are recognized with a Geographical Indication (GI) tag, and the town is a key destination for cultural tourism.
Yadadri Bhuvanagiri district
Yadadri Bhuvanagiri is a district in the Indian state of Telangana, formed in 2016 from parts of Nalgonda district. It is named after the famous Yadadri temple, dedicated to Lord Narasimha, which is a major Hindu pilgrimage site with a history dating back to the 12th century. The district also includes the historic Bhuvanagiri fort, adding to its cultural and historical significance.
HITEX Exhibition Centre
HITEX Exhibition Centre is a major convention and exhibition venue located in Hyderabad, India. Established in the early 2000s, it was developed to host large-scale trade fairs, corporate events, and cultural gatherings, contributing significantly to the city’s status as a business hub. Its modern facilities and strategic location near HITEC City have made it a key destination for national and international expositions.
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Hyderabad
Hyderabad is a major city in southern India, known for its rich history as the capital of the Nizams, who ruled the princely state of Hyderabad from the 18th century until India’s independence. The city blends its historical heritage, seen in landmarks like the Charminar and Golconda Fort, with modern development as a hub for information technology and pharmaceuticals. Today, Hyderabad is a vibrant cultural center, famous for its distinct cuisine, pearl trade, and the annual Bonalu festival.
Pochampally
Pochampally, also known as Bhoodan Pochampally, is a town in Telangana, India, famous for its traditional handwoven Ikat textiles, recognized with a Geographical Indication (GI) tag. The region gained historical significance as the starting point of the Bhoodan Movement in 1951, when Vinoba Bhave persuaded landlords to voluntarily donate land to landless farmers. Today, Pochampally is a major hub for the production of geometrically patterned silk and cotton fabrics, which are exported globally.
Yadadri Bhuvanagiri district
Yadadri Bhuvanagiri district, located in the Indian state of Telangana, is named after the prominent Yadadri Sri Lakshmi Narasimha Swamy Temple, a major Hindu pilgrimage site dedicated to Lord Narasimha, an incarnation of Vishnu. The temple, situated on a hillock, has a history dating back to the 15th century and was patronized by the Vijayanagara Empire and later the Qutb Shahi dynasty. The district itself was formed in 2016, carved out of Nalgonda district, and combines the religious significance of Yadadri with the historical fort of Bhuvanagiri.
HITEX Exhibition Centre
HITEX Exhibition Centre is a major convention and exhibition venue located in Hyderabad, India. Established in the early 2000s, it has become a key hub for trade fairs, business conferences, and cultural events, helping to boost the region’s economic and commercial activities. The centre features modern facilities and large halls, making it a popular destination for both national and international exhibitions.
Charminar
Charminar is a historic monument and mosque located in Hyderabad, India, built in 1591 by Muhammad Quli Qutb Shah, the fifth ruler of the Qutb Shahi dynasty. It was constructed to commemorate the founding of Hyderabad and the end of a plague, with its iconic four minarets symbolizing the city’s rich cultural and architectural heritage. Today, it remains a bustling center of activity and a symbol of Hyderabad’s identity.
Golconda Fort
Golconda Fort, located in Hyderabad, India, is a historic fortress renowned for its impressive architecture and as a center of the diamond trade, including the famous Koh-i-Noor diamond. Originally built as a mud fort by the Kakatiya dynasty in the 13th century, it was later expanded by the Qutb Shahi rulers into a massive granite stronghold with advanced acoustic features. The fort served as the capital of the Qutb Shahi kingdom until the late 16th century, when the court moved to Hyderabad, and it eventually fell to the Mughal emperor Aurangzeb in 1687.
Yadadri temple
Yadadri Temple, also known as Yadagirigutta Temple, is a prominent Hindu shrine dedicated to Lord Vishnu, located in Telangana, India. According to legend, the temple’s origins trace back to the Treta Yuga, when the sage Yada meditated and was blessed by the deity, who manifested as Lakshmi Narasimha Swamy. The site has been rebuilt and expanded over centuries, with the most recent major renovation completed in 2022, transforming it into a grand pilgrimage complex.
Bhuvanagiri fort
Bhuvanagiri Fort, also known as Bhongir Fort, is a historic fortress located in Telangana, India, built atop a massive monolithic rock. Constructed in the 10th century by the Western Chalukya king Tribhuvanamalla Vikramaditya VI, it later served as a strategic stronghold for the Kakatiya dynasty and the Qutb Shahi rulers. The fort is renowned for its unique egg-shaped architecture, intricate rock-cut steps, and its role in various battles, including the rebellion of the famous queen Rudrama Devi.
