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- The trend of using local running shoes like Ortuseight and 910 has significantly increased among running communities at Lapangan Banteng, Jakarta.
- Consumer choices are shifting due to modern design, lifestyle aesthetic value, and viral promotions on social media.
- Local shoes are now a realistic choice for daily training because of their solid quality at more affordable prices.
If you go there in the afternoon or evening, the atmosphere is now very different compared to a few years ago. The area, once known as a relaxing spot, is now filled with runners from various communities.
Some come for an easy run, some for interval training, and others just for a jog while making TikTok content. But amid the crowd of sports outfits and expensive smartwatches, one thing is starting to catch attention: local running shoes are increasingly seen on the track.
Names like Ortuseight, 910, and Specs are no longer unfamiliar sights among Jakarta runners.
Just a few years ago, most runners still trusted global brands. Interestingly, the reasons people wear local shoes are now changing.
In the past, it was mainly because of lower prices, but now many runners choose local brands because their designs are considered more relatable to youth style. The colors are bolder, the shapes are more modern, and some models even feel suitable for hanging out after a run.
In urban running communities like South Jakarta, shoes are no longer just about comfort. There is a lifestyle element at play.
It is no wonder that many runners are paying more attention to the appearance of their shoes on the track and on social media.
Ortuseight and 910 Are Most Commonly Seen
Among the brands visible around Lapangan Banteng, two names appear most frequently: Ortuseight and 910 Nineten.
Ortuseight is widely used by runners who do daily runs because it is known to be light and comfortable enough for regular training. Meanwhile, 910 is more often chosen by younger runners who want shoes with a more standout look.
Some models are quite striking and easy to recognize, especially if they have appeared on TikTok’s For You Page.
TikTok Has a Big Influence
There is no denying that social media plays a major role in the rise of the local shoe trend.
Now, many people buy shoes not just based on technical reviews, but because they often see them worn by running creators on TikTok or Instagram.
Once a model goes viral, it is usually immediately in high demand. Even some specific sizes sell out quickly on marketplaces.
This phenomenon is also felt in the running community. What is popular on social media often appears on the track just a few days later.
Global Brands Are Still Strong, But Not Alone
Even so, global brands still hold their place, especially among serious runners chasing pace or regularly participating in races.
However, interestingly, local brands are no longer looked down upon. Many runners feel their quality is comfortable enough for easy runs, casual jogs, daily training, and weekend fun runs.
With more reasonable prices, local shoes have become a realistic choice for many young people who want to start running regularly without spending too much.
Running Has Become Part of City Lifestyle
The phenomenon at Lapangan Banteng shows one thing: running is now more than just a sport. For many people, running has become part of the big city lifestyle. People come not only to exercise but also to meet the community, enjoy the atmosphere, or simply take in the evening ambiance of Jakarta.
And amid this trend, local shoes are slowly taking their own stage.
Have local brands dominated? Maybe not entirely yet. But looking at what has been happening on Jakarta’s running tracks lately, one thing is quite clear: local shoes have now entered the main conversation of the running community.
No longer just a cheap alternative, they are starting to be seen as part of the urban runner’s lifestyle identity.
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