The McDonald’s restaurant near the south gate of Chaoyang Park in Beijing has officially debuted with the creative theme of « McDonald’s Island. » The event transforms the restaurant into a must-visit spot for fans. During the promotion, the highly anticipated McDonald’s milkshake will make a limited-time return at 13 flagship « McDonald’s Island » locations across the country, offering consumers a familiar yet delightful treat. Customers in Beijing can visit the Chaoyang Park South Road branch to enjoy the experience.

Today, with the support of the Maizidian Subdistrict in Chaoyang District, Zhipingfang Technology—a participant in the first World Humanoid Robot Games—brought its star product, the Alpha Bot 2 (AIBO robot), to showcase cutting-edge AI interaction and smart service technologies at this new consumer hotspot near Chaoyang Park. Inside the restaurant, the AIBO robot quickly became the center of attention, blending technology seamlessly with the consumer experience. The robot interacted with Ronald McDonald while holding the limited-edition milkshake, dropped exclusive « McDonald’s Island » postcards into a mailbox, unlocked games in the « Burger Catch » fun zone, engaged with visitors in the selfie area, and even guided customers through the ordering process.

This robot-led exploration is a prime example of Maizidian Subdistrict’s efforts to merge technology with consumer experiences. Located between Beijing’s East Third Ring Road and East Fourth Ring Road, the area boasts popular commercial hubs like Solana and Lufthansa Shopping Center, as well as landmarks such as Liangma River International Waterfront and Chaoyang Park. In recent years, the subdistrict has actively supported Chaoyang District’s « Business + Technology » dual-drive development strategy, using technological innovation to create a « Future Consumer Experience Lab. »

Meanwhile, innovative tech-driven consumer experiences are flourishing across Maizidian. The Weibo Esports · Three-Body Immersive Hall leverages 5G, AI, and XR technologies to create a blended reality « future entertainment space. » Zhongxin VR Exploration Space brings global travel experiences to the city center through virtual reality, while the naked-eye 3D screen at Liangma River International Waterfront integrates tech aesthetics into daily life, becoming a new cultural landmark. From dining to entertainment, tourism to public spaces, technology is reshaping consumer experiences, forming a distinctive « benchmark cluster » of tech-driven applications.

To deepen the integration of technology and consumerism, Maizidian Subdistrict plays a pivotal role in building an « open innovation ecosystem. » This year, it initiated the « Maizidian Technology Enterprise Innovation Alliance and Sci-Tech Intelligence Development Platform, » bringing together tech companies, consumer brands, commercial venues, research institutions, and investors to foster collaboration between technology, real-world applications, capital, and policy. This creates a virtuous cycle where « demand drives innovation, innovation enables application, and application activates the market. »

Moving forward, Maizidian Subdistrict will collaborate with industry regulators to refine its model of « government-provided platforms, scenario-driven opportunities, and multi-stakeholder participation. » Guided by policy, supported by local resources, and centered on technological innovation, it aims to establish a new framework for tech-industry integration. The subdistrict will also strengthen the innovation alliance’s role, attract global consumer tech brands, expand tech applications into urban management, public services, and community life, and optimize policy support to create a better environment for tech-consumer innovation. These efforts will position Maizidian as a model district for « tech + consumer » integration, contributing to high-quality development in Beijing and Chaoyang District.

Chaoyang Park

Chaoyang Park, located in Beijing, China, is one of the largest urban parks in Asia, covering approximately 288 hectares. Opened in 1984, it was designed as a green space for recreation and sports, blending modern amenities with natural landscapes. The park reflects Beijing’s urban development and serves as a popular leisure destination for both locals and tourists.

McDonald’s Island

There is no known historical or cultural site called « McDonald’s Island. » The name may be a confusion with **McDonald Islands**, part of the uninhabited **Heard Island and McDonald Islands** (HIMI), a remote Australian territory in the southern Indian Ocean. Discovered in the 19th century, these volcanic islands are protected as a UNESCO World Heritage site for their pristine ecosystems and geological significance. If referring to a fictional or unofficial location, further context would be needed.

Solana

Solana is a coastal town in the Cagayan Valley region of the Philippines, known for its beautiful beaches and rich cultural heritage. Historically, it was a significant settlement during the Spanish colonial era, with remnants of colonial architecture and local traditions still visible today. The town is also famous for its annual *Piat Sambali* festival, which celebrates its indigenous and religious roots.

Lufthansa Shopping Center

The Lufthansa Shopping Center, located at Frankfurt Airport in Germany, is a retail hub primarily catering to travelers. Opened in the 1970s, it offers a variety of duty-free shops, luxury brands, and travel essentials, reflecting Lufthansa’s commitment to passenger convenience. While not a historic site itself, it is part of Frankfurt Airport’s evolution into a major global transit hub.

Liangma River International Waterfront

The Liangma River International Waterfront is a scenic urban area in Beijing, China, known for its modern landscape design, recreational spaces, and cultural vibrancy. Historically, the Liangma River was an ancient canal used for transportation, but it has been revitalized in recent years into a dynamic waterfront district with walking paths, cafes, and art installations. Today, it serves as a popular destination for both locals and tourists, blending contemporary leisure with glimpses of Beijing’s historical waterway heritage.

Weibo Esports · Three-Body Immersive Hall

The **Weibo Esports · Three-Body Immersive Hall** is a cutting-edge cultural and entertainment venue in China, blending esports, technology, and literature. Inspired by Liu Cixin’s renowned sci-fi novel *The Three-Body Problem*, it offers an immersive experience with interactive exhibits, VR technology, and live performances. Opened in recent years, it reflects China’s growing fusion of digital entertainment, gaming culture, and literary IP innovation.

Zhongxin VR Exploration Space

Zhongxin VR Exploration Space is a cutting-edge virtual reality (VR) facility in China that offers immersive digital experiences, blending entertainment with education. While specific historical details are limited, it reflects China’s growing emphasis on technological innovation and digital culture in the 21st century. The space likely serves as a hub for VR gaming, simulations, and interactive learning, showcasing advancements in the country’s tech and entertainment industries.

Maizidian Subdistrict

Maizidian Subdistrict is an urban administrative area located in the Chaoyang District of Beijing, China. Historically a rural area, it rapidly developed into a bustling commercial and residential hub in the late 20th and early 21st centuries, reflecting Beijing’s urban expansion. Today, it is known for its modern infrastructure, shopping centers, and proximity to key business districts like the Beijing Central Business District (CBD).