When products are sufficiently innovative, customers will maintain stable cooperative relationships with us,» said Jiang Nan, general manager of Jiangsu Romon Lauren Group Outdoor New Material Co., Ltd., noting that one key to successful «going global» is continuously increasing research and development efforts.

Romon Lauren primarily produces fabrics for ski wear, down jackets, and outerwear, with customers mainly in Western Europe and North America. During a recent interview, Jiang Nan pointed to a fabric composed of 97% bio-based materials, stating, «Functional, technological, and fashionable fabrics like this are very popular among overseas clients, with a minimum order quantity as high as 2,000 yards.»

Against the backdrop of sluggish global economic growth and increasing uncertainties in international trade, small and medium-sized private enterprises in China are placing greater emphasis on building and consolidating their technological advantages and unique characteristics. Wu Changming, general manager of Wujiang Minsk Trading Co., Ltd., said that with «technical barriers plus cost advantages,» the company has seen continuous overseas orders for yacht sunscreen fabrics and medical nylon cloth. From January to July this year, Minsk’s export value increased by over 190% year-on-year.

While strengthening technological advantages, small and medium-sized private enterprises are also focusing on flexibly diversifying their market presence. Wu Changming mentioned that one reason for this year’s strong export performance is the recent development of the Middle Eastern market. «We will also try to reach African clients to reserve more business resources.»

Longquan Xili, which focuses on mid-to-high-end silk products, began expanding into the Middle Eastern market several years ago. The company’s director, Xu Qiuchen, said, «Middle Eastern countries have hot weather and a high acceptance of pure silk. Saudi Arabia, one of the Belt and Road Initiative countries, also has strong purchasing power and currently accounts for about a quarter of the company’s export share.»

Yancheng Zhongheng Pet Products Co., Ltd. not only enhanced its product competitiveness in overseas markets by obtaining 79 valid patents in the United States, Japan, Germany, and other countries but also broadened its development path through overseas investment and cooperation. The head of the company’s cross-border e-commerce department, Qiu Shuhua, said that their pet food company invested in Cambodia achieved sales revenue of over $12 million last year, and some production lines of another pet products company have also begun normal operations and sales.

In recent years, governments at all levels in China have continued to increase support for small, medium, and micro foreign trade enterprises, with various regions introducing tailored services to address export difficulties and pain points.

At the Changshu Comprehensive Bonded Zone, we met Chen Yue, owner of Jinciyi Garment Store, who was using the «Market Procurement Trade» platform to ship a batch of clothing to the Philippines. «Previously, shipments had to be sent to Fujian first for consolidation. Now I can consolidate and ship directly from here, saving about a week.»

The «Market Procurement Trade» platform is a local comprehensive cross-border trade service platform specifically designed for small, medium, and micro enterprises. Processes such as merchant registration, cargo consolidation, inspection and customs clearance, foreign exchange settlement, and tax-free declaration can be completed «in one stop,» effectively improving the efficiency of compliant export and foreign exchange receipt operations.

By effectively utilizing government support measures, strengthening technological research, and optimizing supply chain integration, China’s small and medium-sized private enterprises have further enhanced their operational flexibility and innovation. According to the latest data from the National Bureau of Statistics, in the first eight months of this year, the import and export volume of China’s private enterprises grew by 7.4%, accounting for 57.1% of the total import and export volume, an increase of 2.1 percentage points compared to the same period last year.

Western Europe

Western Europe is a region with a rich and complex history, shaped by the Roman Empire, the Middle Ages, the Renaissance, and the Enlightenment. It is home to countless iconic cultural sites, from the Eiffel Tower in Paris to the Colosseum in Rome, which reflect its deep artistic and architectural heritage. Today, it is known for its political and economic union, the European Union, and its influential role in global affairs.

North America

North America is a vast continent with a rich and complex history, originally inhabited by diverse Indigenous peoples for thousands of years. Following European exploration and colonization starting in the late 15th century, it became a region shaped by significant historical events, including the American Revolution and the creation of Canada and Mexico. Today, it is a dynamic cultural mosaic, home to a blend of Indigenous, European, African, and Asian influences.

Middle Eastern market

A Middle Eastern market, or souk, is a traditional marketplace that has been the vibrant commercial and social heart of cities for centuries. Historically organized by guilds, these labyrinthine alleyways are filled with stalls selling everything from spices and textiles to jewelry and pottery. The air is thick with the scent of incense and the sounds of haggling, preserving an ancient and dynamic atmosphere.

Saudi Arabia

Saudi Arabia is a modern nation founded in 1932, but its history is deeply rooted as the birthplace of Islam. It contains the religion’s two holiest cities, Mecca and Medina, and is home to significant ancient archaeological sites that date back millennia. The country’s culture is traditionally conservative and is heavily influenced by its vast oil wealth and its role as the custodian of Islam’s most sacred sites.

Belt and Road Initiative

The Belt and Road Initiative (BRI) is a vast global infrastructure development strategy launched by China in 2013. It aims to enhance regional connectivity and economic integration by building networks of roads, railways, ports, and other projects along ancient Silk Road trade routes and new maritime passages. The initiative represents a modern revival of historical trade links, seeking to foster trade and investment between Asia, Africa, Europe, and beyond.

United States

The United States is a relatively young nation, founded in 1776 after declaring independence from Great Britain. It grew from thirteen colonies into a vast federal republic, profoundly shaped by waves of immigration, the expansion westward, and a civil war that ended slavery. Today, it is a global power known for its diverse culture and influential political and economic systems.

Japan

Japan is an island nation in East Asia with a history spanning millennia, from its legendary founding in 660 BCE to the powerful imperial and shogunate eras. It is renowned for its unique synthesis of ancient traditions, such as Shinto and samurai culture, with hyper-modern technology and pop culture. Key cultural sites include historic temples in Kyoto, the Hiroshima Peace Memorial, and the iconic Mount Fuji.

Germany

Germany is a country in Central Europe with a complex and layered history, marked by the Holy Roman Empire, the rise and fall of Prussia, the devastation of two World Wars, and its subsequent division and eventual reunification in 1990. Culturally, it is renowned as the «land of poets and thinkers,» having produced influential figures in music, philosophy, literature, and science. Today, it is known for its picturesque castles, vibrant cities, and significant role as a major economic and political force in the European Union.