The 2025 “Jianghan Rice” promotional event in the Guangdong-Hong Kong-Macao Greater Bay Area (Foshan) begins

A Cantonese band performed with high energy, electrifying the entire venue; colorful “Jianghan Rice” light signs formed a flowing sea of stars, while a large 3D screen vividly showcased the journey of a single grain of “Hubei’s fine rice” from the golden rice fields of the Jianghan Plain to dining tables in the Greater Bay Area.

The Cantonese band energized the crowd, generating significant popularity for “Jianghan Rice”

Enthusiastic Foshan citizens couldn’t be contained by barriers

The air around the stage was filled with the aroma of rice as 28 core and reserve enterprises of “Jianghan Rice” cooked this season’s fresh rice on site.

Foshan citizens eagerly sampled and scanned QR codes to promote “Jianghan Rice”

Foshan citizens eagerly sampled rice-based food products

Foshan citizens eagerly sampled “Jianghan Rice”

At the event, the sounds of citizens marveling at the taste of fresh rice and rice-based products like rice juice, rice wine, and osmanthus cakes, cheers from those winning prizes through QR code promotions, and staff announcing free gifts of 1,000 portions of 500g fresh rice samples all blended together, pushing the atmosphere to its peak.

“The rice from Jianghan Plain is nourished by the living waters of the Yangtze and Han Rivers, with abundant sunshine and fertile soil. The cooked rice is so fragrant you can eat it plain!” The introduction by the chief promotion officer successfully piqued the interest of Foshan citizens. Subsequently, representatives passed out sample

Bubble Water Pool Square

“Bubble Water Pool Square” is a modern public space in China, often featuring interactive water fountains and playful water features designed for recreation and community gatherings. While it does not have a long historical background, it represents contemporary urban planning trends that prioritize public engagement and family-friendly environments. The square typically becomes a lively hub, especially during warmer months, when visitors can enjoy its refreshing aquatic attractions.

Chancheng District

Chancheng District is the central urban district of Foshan City in Guangdong Province, China, historically recognized as the birthplace of Foshan’s culture. Its name, which means “Buddhist Mountain,” originates from the three ancient bronze Buddha statues discovered there during the Tang Dynasty. Today, it is a vibrant area preserving cultural heritage sites like the Ancestral Temple, a renowned Taoist temple dedicated to the Northern Emperor, while serving as a modern economic and cultural hub.

Foshan

Foshan is a historic city in Guangdong province, China, renowned as a cradle of Lingnan culture and Cantonese traditions. It has a history spanning over a thousand years and is famous as the home of ancient ceramic arts, particularly its “shiwan” pottery. The city is also celebrated as the birthplace of martial arts legends like Wong Fei-hung and for its vibrant lion dance performances.

Guangdong

Guangdong is a coastal province in southern China with a history dating back over 2,000 years. It has long served as a major maritime trade hub, notably through the port of Guangzhou on the historic Silk Road. Today, it is one of China’s most populous and economically dynamic regions, known for its Cantonese culture, language, and cuisine.

Guangdong-Hong Kong-Macao Greater Bay Area

The Guangdong-Hong Kong-Macao Greater Bay Area is a major economic and business hub in southern China, comprising nine cities in Guangdong province plus the special administrative regions of Hong Kong and Macao. The concept was formally promoted in the 2010s to deepen integration, building upon the long-standing economic links and historical trade relationships between these regions. Its development aims to create a world-class city cluster rivaling other global bay areas through enhanced connectivity and cooperation.

Jianghan Plain

The Jianghan Plain is a fertile alluvial basin in central China formed by the Han and Yangtze rivers, serving as a historical heartland for agriculture and human settlement. It has been a strategically vital region for millennia, forming the core territory of the powerful Chu State during the Eastern Zhou Dynasty (c. 771-256 BCE). Today, it remains a crucial agricultural and economic center within Hubei province.

Yangtze River

The Yangtze River is the longest river in Asia and a cradle of Chinese civilization, with a history of human settlement dating back thousands of years. It has been a vital artery for transport, trade, and agriculture, shaping the culture and economy of the region. Today, it is also famous for the monumental Three Gorges Dam, the world’s largest power station.

Han River

The Han River flows through the heart of Seoul, South Korea, serving as a vital lifeline and a central landmark. Historically, it has been a key transportation route and a strategic defense point for kingdoms like Baekje and Joseon. Today, it is a popular public space for recreation, surrounded by parks and offering scenic views of the modern city skyline.