Hubei’s real estate sales area increases by over 10% year-on-year.

New policy benefits combined with the autumn home-buying season’s dual “engines,” paired with the vibrant atmosphere of the National Day “Golden Week,” have created a small surge in Hubei’s real estate sales during this holiday period. On October 8, it was learned from the Provincial Department of Housing and Urban-Rural Development that during the long holiday, the province’s real estate sales area increased by 12.9% year-on-year, with significant growth in many areas including Wuhan, Huangshi, Xianning, Xiaogan, and Shiyan.

Just before the holiday, Wuhan issued new housing market regulations: the maximum loan amount for dual-contributor families’ first and second housing provident fund loans was raised to 1.5 million yuan, and the criteria for determining the number of housing provident fund loans were temporarily adjusted. The effects of the new policy were immediate. During the holiday, the sales office of the Wuhan Yangtze River Tiandi project was crowded with people. Here, smart scenarios became the “magic weapon” to attract homebuyers: when residents swipe their faces at the building entrance, the elevator automatically descends to wait; upon entering the room, the whole-house smart system instantly turns on lights, air conditioning, and curtains. A Ms. Jia, who specially returned to Wuhan during the holiday, was impressed by such smart experiences and immediately purchased a 143-square-meter unit.

Meanwhile, real estate markets in other cities across the province also showed lively scenes. In Enshi, the Yihaoyuan project not only offered substantial purchase discounts but also gave away home appliances and travel cards, attracting numerous homebuyers for consultations, with over 460 people visiting the site to learn about the project. In Xiangyang, visitor numbers remained high at several popular properties in the urban area. Projects under the Minfa Group received over 550 groups of visitors, with nearly 80 transactions; Guotou Anzhi Tinglan saw over 100 daily visits; Hubei Jiaotou Hanjiang Ecological City welcomed more than 200 groups of visitors, with transactions increasing by about 40% year-on-year, demonstrating strong market vitality.

On September 26, the “Quality Life, Happy Home Shopping” 2025 Hubei Autumn Home-Buying Season event was launched in Shiyan City, with various localities holding special activities to energize the market. Yichang combined the home-buying season with music festivals, beer festivals, and tourism festivals; Xiaogan homebuyers could enjoy an additional 10,000 yuan housing consumption voucher; Huanggang adopted an “online VR tours + offline real experience” model integrating 17 high-quality property resources; Huangshi set up service points at high-speed rail stations and bus stations offering “free shuttle services for property viewings + rapid approval for cross-regional housing provident fund loans.”