On April 12, Miyun District in Beijing held a city brand launch event, officially unveiling its new city brand—”Come to Miyun to See the Sea.” The event also premiered the brand’s visual design system and promotional video, introduced premium “sea-viewing” spots and routes, and promoted the area’s ecological resources and development opportunities.

Centered around four distinctive “sea-viewing” spots—Sunshine Valley, Yunmeng Mountain, Yunfeng Mountain, and Yishi Manor—Miyun has connected surrounding cultural and tourism resources such as Gubei Water Town, Simatai Great Wall, Bee World, and Yunlongjian. This has resulted in four distinct themed “sea-viewing” tourism routes. Visitors can choose from various modes of transportation including helicopters, paragliders, lakeside driving, or cycling to encounter Miyun’s landscapes from different perspectives and experience diverse micro-vacation scenarios focused on leisure, outdoor activities, wellness, and family fun.

At the launch event, the brand connotation of “Come to Miyun to See the Sea” was systematically explained. It was clarified that “seeing the sea” is not a geographical coastal journey but an overlay of three meanings: viewing a sea of beautiful scenery—Miyun is home to the Miyun Reservoir, the largest artificial lake in North China, with vast blue waves rivaling a seascape; viewing a sea of selfless dedication—for over 60 years, the people of Miyun have protected the capital’s vital water source, prioritizing the greater good; and viewing a sea of broad-mindedness—historically a hub for merchants and culture, Miyun now welcomes visitors and investors with an open attitude. The brand logo centers on a calligraphic character for “cloud,” with negative space suggesting a leaping fish and rising sun. The promotional video uses an international visual language to convey ecological beauty and a spirit of striving, expressing the hope that everyone can find their own unique shade of blue in Miyun.

How can one experience Miyun’s “sea-viewing” spots? The event highlighted four premium spots and four themed routes:

— Sunshine Valley (Reservoir South Line): Promotes “a relaxed and leisurely sea,” featuring a 180-degree viewing platform where visitors can experience mountain carts, UTV off-roading, and stove-side tea brewing.

— Yunmeng Mountain (Reservoir West Line): Known as the “Little Huangshan of the North,” it represents “an energetic sea of sports and passion.” Activities include hiking to scenic spots like the ‘520’ and ‘1314’ points for photos, and taking cable cars for aerial views of the reservoir and mountains.

— Yunfeng Mountain (Reservoir North Shore): Built around a culture of “agelessness,” it offers “a healing sea for body and mind.” Visitors can stroll through lavender fields, ride a small train, and stay in fairy-tale treehouses.

— Yishi Manor (Reservoir East Shore): Blends wine culture with European-style castles, presenting “a warm and poetic romantic sea.” Activities include viewing from the castle and experiencing “seeing the sea in a wine glass.”

Alongside the “sea-viewing” experience, Miyun is offering tangible benefits, including a “Come to Miyun to See the Sea” passport. A total of 40,000 free tickets and over 50,000 discounted packages are being offered, covering popular sites like Sunshine Valley, Yunmeng Mountain, Yunfeng Mountain, Yishi Manor, Gubei Water Town, and Chateau Changyu AFIP. Furthermore, special activities with financial institutions provide benefits such as spend-and-save offers and gift redemptions at over 60 designated locations. Related travel routes and preferential policies can be found on the official “Enjoy Miyun” WeChat mini-program.

“Come to Miyun to See the Sea” is Miyun’s new city calling card, embodying a commitment to ecological development, a spirit of selfless dedication, and an open, win-win mindset.

<div class="my-4 p-4 rounded

Sunshine Valley

Sunshine Valley is a popular recreational area in British Columbia, Canada, known for its ski resort and summer hiking. Historically, it began development in the 1960s as a four-season destination, with its growth tied to the expansion of the nearby Manning Park resort area. Today, it serves as a gateway to outdoor activities in the Cascade Mountains.

Yunmeng Mountain

Yunmeng Mountain is a scenic area located in Henan Province, China, renowned for its deep Taoist cultural heritage and natural beauty. Historically, it has been a sacred site for Taoism since ancient times, with many temples and monasteries established there over the centuries. Today, it remains a popular destination for both religious pilgrimage and ecotourism.

Yunfeng Mountain

Yunfeng Mountain is a scenic area located in Hunan Province, China, renowned for its striking karst landscape and lush forests. Historically, it has been a site of Taoist practice since the Tang Dynasty, featuring ancient temples like the Yunfeng Temple nestled among its peaks. Today, it is a popular destination for hiking and cultural tourism, offering visitors both natural beauty and a glimpse into centuries-old spiritual traditions.

Yishi Manor

Yishi Manor is a well-preserved Qing Dynasty residential complex located in Shanxi Province, China, built by the prosperous merchant family, the Qiao family, in the 18th and 19th centuries. It exemplifies traditional northern Chinese courtyard architecture and reflects the wealth and social influence of Shanxi merchants during the late imperial era. Today, it operates as a museum and cultural heritage site, offering insight into the region’s historical commerce and domestic life.

Gubei Water Town

Gubei Water Town is a meticulously restored ancient-style water town located in Miyun District, Beijing, designed to resemble the classic canal towns of southern China. Although it is a modern tourist development (opened in 2010), it incorporates historical elements, including a section of the nearby Simatai Great Wall. The site offers visitors a blend of traditional architecture, canals, and cultural experiences set against a backdrop of historic northern Chinese frontier defense.

Simatai Great Wall

The Simatai Great Wall is a remarkably well-preserved section of the Great Wall located in Beijing, originally constructed during the Northern Qi dynasty (550–577) and later rebuilt in the Ming dynasty (1368–1644). It is renowned for its steep, rugged design and unique features like the “Heavenly Ladder” and “Fairy Maiden Tower,” offering a more authentic and challenging experience than some restored sections.

Miyun Reservoir

The Miyun Reservoir, located in northeastern Beijing, is the largest reservoir in the Chinese capital and a crucial source of its drinking water. It was constructed between 1958 and 1960 on the upper reaches of the Chao and Bai Rivers, primarily to control flooding and supply water to the growing city. Its creation required the relocation of numerous communities and submerged the ancient town of **Gubeikou**, a significant historical site along the Great Wall.

Chateau Changyu AFIP

Chateau Changyu AFIP is a modern winery and cultural complex located in Beijing, China, established by the Changyu Pioneer Wine Company. It was founded in 2005 and blends European-style chateau architecture with wine tourism, aiming to promote wine culture in China. The site reflects the history of Changyu, which is China’s oldest and one of its largest winemakers, founded in 1892.