Beijing’s Consumer Market Sees Concentrated “New Arrivals” Before the Holiday
As the National Day and Mid-Autumn Festival approach, Beijing’s consumer market is seeing concentrated “new arrivals.” Many first stores have opened intensively before the holiday, and first exhibitions and product launches are appearing in key commercial districts, fully activating holiday consumption vitality.
Before National Day, Fabrique’s first Chinese boutique La Salle opened in Sanlitun Taikoo Li South District. As a global designer collection brand with diverse styles, Fabrique previously focused mainly online. This is the brand’s first offline boutique, allowing more consumers to immerse themselves in selecting seasonal clothing. In the store, fashion fabric scraps are transformed into soft decoration elements, extending the fabric lifecycle. “This is not just a store, but a style container that pays tribute to global designers and belongs to every wearer,” a brand representative stated.
Beyond clothing, Sanlitun’s food options have also become more diverse. “A Ma Handmade” recently opened its first Beijing store in Sanlitun, bringing unique Beijing-style “Douzhir” flavored limited drinks. GRVRGROVE’s first Chinese store, Onitsuka Tiger’s first women’s boutique in North China, Rockfish’s first Beijing store, Marithe-Francois Girbaud’s first Beijing store, and many other brand first stores have also appeared in Sanlitun before the holiday, with Vuori’s first Beijing store set to debut during the holiday period.
GANT’s first new concept store in Beijing, Yunshan Ji’s first Beijing store, Ranch Milk Warehouse’s first Beijing store… At Chaoyang Joy City, multiple first stores have recently gathered in the shopping mall to welcome the holiday consumption boom. Additionally, Canada Goose has entered the Wangfujing business district for the first time, opening a boutique in Wangfujing Central Mall, where the 2025 autumn-winter collection new products are displayed.
While first stores enrich Beijing’s consumer landscape, a series of first exhibition activities have also emerged. CITIC Bookstore’s anime brand brings the original exhibition “Journey to Mountains and Seas & Lotus Tower Dual IP · National First Exhibition,” the domestic trend IP DearNikki presents the “Dream Garden Pop-up North China First Exhibition,” KKV brings the “SpongeBob SquarePants 2025 National Exclusive Exhibition”… During the National Day and Mid-Autumn Festival holiday, Chaoyang Joy City enriches consumers’ shopping experience with multiple first exhibitions, along with patriotic poetry exhibitions, model toy warehouse festivals, ancient-style markets, and other diverse activities during the dual festival period.
In the Xidan business district, the “Langlang Mountain Little Monster” theme pop-up North China first stop activity attracts both children and adults to check in. The pop-up activity features movie scene themes, launching Beijing city limited edition products and numerous creatively rich cultural merchandise. The pop-up site also adds claw machines and other attractions, allowing fans to interact immersively with the IP. The “Detective Conan: Eternal Moment” theme pop-up North China first exhibition similarly attracts many fans, with fully restored classic scenes and collective highlight moments of the main characters, along with IP peripheral products making their debut on site.
As the global product launch festival opens before the holiday, integrated launch activities combining interactive experiences, limited-time pop-ups, and trendy markets are appearing in Beijing’s key commercial districts, enriching the holiday experience for citizens and tourists.
