On the Qixi Festival, the Shuibei IBC MALL outdoor marriage registration certification point was officially launched, complementing the Wutong Pavilion “high-altitude certification point” to form Luohu’s “Sweet Twin Stars”! The “Shenzhen Celebrations · Love at IBC” group certification event was successfully held, integrating marriage registration with the jewelry industry and commercial district consumption to further expand the wedding industry chain and create new consumption scenarios, allowing romance to empower the economy and love to illuminate Luohu.

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I. Deepening Marriage Custom Reform, Creating Unique Certification Scenes

In line with marriage custom reform requirements, the Luohu District Civil Affairs Bureau actively promotes marriage registration services beyond traditional halls and into landmark locations. In collaboration with Shuibei IBC MALL, a jewelry-themed outdoor certification point was established, combining traditional marriage certification with a modern artistic atmosphere to enhance the sense of ceremony and deepen the promotion of marriage and family culture. Ten couples took their vows and received commemorative marriage certificates in a warm and solemn atmosphere, promoting the marital理念 of “standing together through storms and supporting each other,” and advocating for civilized marriage customs.

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II. Appointing “Sweet Ambassadors” to Convey Urban Happiness

The event also featured the appointment of “Sweet Ambassadors” to carry out public welfare promotions of marriage and family culture,推广 new wedding consumption scenarios, and advocate for civilized marriage customs,传递 Luohu’s warm, fashionable, and inclusive urban charm, infusing more sweet energy into Happy Luohu.

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III. Integrating “Marriage Registration + Consumption” to Boost the “Sweet Economy”

The “Shenzhen Celebrations” digital platform was launched on-site, and the “Wedding Application Scenario Joint Innovation Laboratory” was unveiled, creating a full industry chain platform to meet the essential consumption needs of couples. The event also collaborated with the Shuibei commercial district to offer a “sweet package” including jewelry discounts, themed handicrafts, aerial wedding path experiences, and various consumption discounts, forming a “sweet economy” ecosystem centered on marriage registration services with multi-industry synergy, exploring new paths for integrating civil affairs services into regional development.

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The establishment of the IBC outdoor certification point is a new attempt at marriage custom reform in Luohu District. Couples can not only immerse themselves in a jewelry-themed certification but also enjoy a full-chain happiness experience provided by the commercial district, making “life’s big event” more ceremonial and affordable. In the future, the Luohu District Civil Affairs Bureau will continue to expand more unique certification scenes, making the “Shenzhen Celebrations · Love in Luohu” service brand warmer and more exciting.

Qixi Festival

The Qixi Festival, also known as the Chinese Valentine’s Day, is a traditional holiday celebrated on the 7th day of the 7th lunar month. Its origins stem from the ancient folk tale of the cowherd Niulang and the weaver girl Zhinü, who are separated by the Milky Way and allowed to meet just once a year. The festival celebrates romantic love and is marked by customs such as making wishes for skillful hands and a happy marriage.

Shuibei IBC MALL

Shuibei IBC Mall is a major shopping and commercial complex located in the Luohu District of Shenzhen, China. It was developed as part of the city’s modernization and is known for its focus on international business and luxury retail. While a modern construction, its history is tied to Shenzhen’s rapid economic growth as a special economic zone from the late 20th century onward.

Wutong Pavilion

The Wutong Pavilion is a historic landmark located in Wuhan, China, originally built during the Three Kingdoms period (220–280 AD) as a military watchtower. It is most famously associated with the Tang Dynasty poet Cui Hao, who wrote a well-known poem about it, cementing its place in Chinese cultural history. Today, the pavilion is a popular tourist attraction and a symbol of the city, having been rebuilt multiple times over the centuries.

Luohu

Luohu is a major commercial and residential district in Shenzhen, China, directly bordering Hong Kong. Historically, it was the site of the original Lo Wu border crossing, which became a critical gateway following China’s economic reforms in the 1980s. Today, it is renowned for its massive shopping malls, particularly the Luohu Commercial City, which attracts visitors for its bustling trade and proximity to the border.

Shenzhen Celebrations

I am not familiar with a specific cultural site or landmark known as “Shenzhen Celebrations.” It is possible this refers to the modern, vibrant festival culture of the city of Shenzhen, which is a major metropolis in China. As a city that rapidly grew from a small town to a global tech hub after being designated China’s first Special Economic Zone in 1980, its celebrations often reflect its innovative and forward-looking spirit.

IBC

I’m unable to identify a specific place or cultural site commonly referred to as “IBC.” This acronym could refer to several different things, such as the International Broadcasting Centre for major events like the Olympics, a company, or a building. If you could provide more context or the full name, I would be happy to help with a summary.

Wedding Application Scenario Joint Innovation Laboratory

The Wedding Application Scenario Joint Innovation Laboratory is a modern collaborative initiative focused on developing digital solutions for marriage registration processes. It brings together technology developers and civil administration experts to streamline services through innovation. While it does not have a long historical background, it represents a contemporary effort to modernize traditional civic procedures.

Shuibei commercial district

The Shuibei commercial district is a major hub for the jewelry and gold trade in Shenzhen, China. It developed rapidly in the late 20th century, evolving from a local market into an internationally recognized center for precious metals and gemstones. Today, it is known for its high concentration of wholesalers and manufacturers.