With the aroma of caramel, starlight sprinkles down as a group of twinkling little stars descends upon L+Mall in Lujiazui Center with a sweet mission. The Shanghai stop of Pop Mart’s Starry People “Delicious Moment” themed exhibition officially landed in the atrium on the mall’s fifth floor, embarking on a romantic and healing fairy tale journey in the heart of the bustling city. A five-meter-tall giant Starry People installation, a fifty-meter-long Starlight Avenue, a “Bubble Photo Box” photo booth, and multiple themed photo spots together form this over 600-square-meter delicious photo space. In this “Afternoon Tea” dessert house themed exhibition, visitors can take surprise photos with the Starry People while experiencing the warmth and comfort from the stars, creating exclusive autumn dreamy “stellar” memories.
Since the beginning of the year, L+Mall in Lujiazui Center has continuously deepened its “Color More” commercial philosophy, injecting fresh vitality into urban life through diversified business adjustments and innovative scene creation. The project not only continues to focus on urban public space development, introducing various city IP activities and cross-border collaborations, but also constantly optimizes its business layout. Recently, the mall’s first floor welcomed several experiential dining brands, forming a more youth-oriented and experience-focused culinary gathering spot. Simultaneously, capitalizing on the National Day and Mid-Autumn Festival holiday traffic, the mall launched a series of major promotional activities to help create a vibrant atmosphere in the “Little Lujiazui Business District” during the holiday period.
(“Starlight Avenue”)
“Delicious Moment”: Weaving an Immersive Dessert Fairy Tale World with “Stars”
Stepping into the fifth-floor atrium of L+Mall in Lujiazui Center feels like falling straight into a dreamy dessert house. A five-meter-tall glowing giant Starry People serves as the “star chef” welcoming every visitor, seemingly ready to offer everyone the most delicious desserts. The fifty-meter-long Starry People Avenue sparkles with starlight, becoming the perfect photo backdrop, with six carefully designed delicious photo spots distributed throughout. Eleven new Starry People designs make their collective debut, including creative concepts like “Lucky Pudding,” “Cookie Headphones,” and “Galaxy Milk Tea,” with hidden editions waiting to be discovered. Star-shaped inflatables decorate the main entrance and outdoor corridor, while themed photo spots are also set up in the fourth-floor public area, allowing visitors to collect “stars” across different floors for a complete “Delicious Moment” experience. The “Bubble Photo Box” photo booth will capture precious moments with the Starry People. The entire space is filled with a sweet and warm atmosphere, with scents of tea, milk, and bread seemingly flowing through the air, as the small joys of afternoon tea quietly seep into every sense, encountering the fairy tale of the “Starry People” and finding one’s own piece of the starry sky.
The Starry People are composed of a group of little stars who collectively tell stories about courage, longing, and love. Cheerful and curious, with a bit of stubbornness and clumsiness, their rosy cheeks resemble both happy children and shy adults. Even when occasionally troubled or sad, these happy little fools don’t think it’s a big deal. The hope is that everyone will encounter themselves in different Starry People characters.
