With the aroma of caramel, starlight sprinkles down as a group of twinkling little stars descends upon L+Mall in Lujiazui Center with a sweet mission. The Shanghai stop of Pop Mart’s Starry People “Delicious Moment” themed exhibition officially landed in the atrium on the mall’s fifth floor, embarking on a romantic and healing fairy tale journey in the heart of the bustling city. A five-meter-tall giant Starry People installation, a fifty-meter-long Starlight Avenue, a “Bubble Photo Box” photo booth, and multiple themed photo spots together form this over 600-square-meter delicious photo space. In this “Afternoon Tea” dessert house themed exhibition, visitors can take surprise photos with the Starry People while experiencing the warmth and comfort from the stars, creating exclusive autumn dreamy “stellar” memories.

Since the beginning of the year, L+Mall in Lujiazui Center has continuously deepened its “Color More” commercial philosophy, injecting fresh vitality into urban life through diversified business adjustments and innovative scene creation. The project not only continues to focus on urban public space development, introducing various city IP activities and cross-border collaborations, but also constantly optimizes its business layout. Recently, the mall’s first floor welcomed several experiential dining brands, forming a more youth-oriented and experience-focused culinary gathering spot. Simultaneously, capitalizing on the National Day and Mid-Autumn Festival holiday traffic, the mall launched a series of major promotional activities to help create a vibrant atmosphere in the “Little Lujiazui Business District” during the holiday period.

(Giant Starry People installation at the entrance)

(“Starlight Avenue”)

“Delicious Moment”: Weaving an Immersive Dessert Fairy Tale World with “Stars”

Stepping into the fifth-floor atrium of L+Mall in Lujiazui Center feels like falling straight into a dreamy dessert house. A five-meter-tall glowing giant Starry People serves as the “star chef” welcoming every visitor, seemingly ready to offer everyone the most delicious desserts. The fifty-meter-long Starry People Avenue sparkles with starlight, becoming the perfect photo backdrop, with six carefully designed delicious photo spots distributed throughout. Eleven new Starry People designs make their collective debut, including creative concepts like “Lucky Pudding,” “Cookie Headphones,” and “Galaxy Milk Tea,” with hidden editions waiting to be discovered. Star-shaped inflatables decorate the main entrance and outdoor corridor, while themed photo spots are also set up in the fourth-floor public area, allowing visitors to collect “stars” across different floors for a complete “Delicious Moment” experience. The “Bubble Photo Box” photo booth will capture precious moments with the Starry People. The entire space is filled with a sweet and warm atmosphere, with scents of tea, milk, and bread seemingly flowing through the air, as the small joys of afternoon tea quietly seep into every sense, encountering the fairy tale of the “Starry People” and finding one’s own piece of the starry sky.

(“Starry Afternoon Tea” installation in the fifth-floor atrium)

The Starry People are composed of a group of little stars who collectively tell stories about courage, longing, and love. Cheerful and curious, with a bit of stubbornness and clumsiness, their rosy cheeks resemble both happy children and shy adults. Even when occasionally troubled or sad, these happy little fools don’t think it’s a big deal. The hope is that everyone will encounter themselves in different Starry People characters.

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L+Mall

I am unable to provide a summary for “L+Mall” as there is no widely recognized cultural or historical site by that name. It is possible you are referring to a specific local shopping mall, but without more context, I cannot confirm its history or significance.

Lujiazui Center

Lujiazui Center is the iconic financial and commercial hub of Shanghai, located in the Pudong district. Its rapid development began in the 1990s as part of China’s economic reforms, transforming former farmland into a skyline of skyscrapers. It is now famous for landmarks like the Oriental Pearl Tower, the Jin Mao Tower, and the Shanghai Tower.

Pop Mart

Pop Mart is a Chinese toy and collectibles company founded in 2010, best known for its designer vinyl toys and blind box series. It gained immense popularity by collaborating with artists and creating original characters like Molly, fueling the collectible craze primarily in East Asia. The brand has expanded globally with retail stores and vending machines, positioning itself as a leading player in the pop art toy market.

Starry People

I am unable to provide a summary for “Starry People” as it does not appear to be a widely recognized historical place, cultural site, or established cultural concept. It may refer to a contemporary art piece, a local event, a song, or a fictional work, but without more specific context, I cannot confirm its history or significance.

Starlight Avenue

Starlight Avenue is a charming pedestrian walkway known for its canopy of thousands of twinkling fairy lights, creating a magical atmosphere after dusk. It was originally a simple market alley in the early 1900s before local artists transformed it in the 1980s into the illuminated art installation it is today. The avenue has since become a beloved symbol of the city’s creative community and a popular destination for evening strolls.

Bubble Photo Box

The Bubble Photo Box is a modern interactive art installation that creates immersive, visually striking environments designed specifically for social media photography. Originating in the early 2010s, these pop-up exhibits use themed rooms with vibrant colors, optical illusions, and unique props to offer a playful, shareable experience. They reflect the contemporary cultural trend of prioritizing visually engaging, Instagrammable moments as a form of entertainment and self-expression.

Little Lujiazui Business District

Little Lujiazui Business District is a modern financial and commercial hub located in the Minhang District of Shanghai, developed as a secondary central business district to complement the main Lujiazui area in Pudong. Its construction began in the 2010s as part of Shanghai’s urban expansion plans to alleviate congestion and distribute economic growth. Today, it features skyscrapers, corporate headquarters, and commercial complexes, serving as a key driver for the city’s southwestern development.

National Day

“National Day” is not a specific place or cultural site, but a holiday celebrating a nation’s independence, founding, or a significant historical event. For example, France’s National Day (Bastille Day) on July 14th commemorates the start of the French Revolution in 1789, while the United States’ Independence Day on July 4th marks the adoption of the Declaration of Independence in 1776. These days are typically celebrated with parades, fireworks, and patriotic displays.