This year’s Xuhui District series of activities for the Shanghai Tourism Festival are themed “Explore Xuhui, Shop for Excitement,” deeply exploring the resource potential of “urban tourism destinations + trendy consumption hotspots.” Through spatiotemporal routes that run through “day + night, online + offline, on-site + off-site,” the festival combines new “highlights” with metaverse “hotspots” and extends the stage’s “focus points” to provide citizens and tourists with an upgraded joyful experience.

From September 19 to September 28, the Xuhui branch venue activities of the second Shanghai International Light and Shadow Festival are themed “Gathering Light to Start Anew.” Centered on Xuhui Binjiang and radiating to Xujiahui, the Metaverse Street, and the Hengfu Historical Area, the festival links resources through a “+ Light and Shadow” model, covering scenes like dining, entertainment, and shopping.

During the Mid-Autumn Festival and National Day holiday, Xuhui Binjiang will also welcome many “highlights,” including the large-scale installation “Full Moon” and the Light and Shadow Festival. Activities include visiting markets and pop-ups during the day, and taking boat tours and watching performances at night for a full-area experience. The popular Metaverse game street from the summer will continue to revolve around the “metaverse hotspot” of Xinyao Guanglan·Live, inviting players to team up online to clear dungeons and explore IP check-in spots offline.

Find the Rabbit, Admire the Moon, Create Dreams with Light and Shadow. The traditional Xuhui District festival activity “Tang Style Mid-Autumn” will be upgraded and appear across the Xuhui area from October 1 to 8, with the West Bund Dream Center as the main venue. For this “Tang Style Mid-Autumn,” Xuhui Culture and Tourism has specially collaborated with the time-honored brand “White Rabbit” under the Bright Food Group, using the large-scale installation “Full Moon” and playful “Jade Rabbits” to light up the dreamy Binjiang area.

During the National Day holiday, the newly opened Longhua Wharf will pilot the Shanghai International Light and Shadow Festival night cruise route. Additionally, there will be special themed cruises such as pet-themed boats and the “Happy Tour Shanghai, Find Jay Chou” music-themed boat, creating a land-and-water linkage to invite citizens and tourists to share joyful reunion moments.

During this year’s Shanghai Tourism Festival, Xuhui District offers a continuous program of dramas, concerts, musicals, and演唱会, using a “performance + commerce” model to stimulate urban consumption vitality.

While the excitement from the Mayday concert hasn’t faded, Jay Chou’s “Carnival” World Tour Shanghai stop is about to begin at the Shanghai Stadium. From September 13 to October 12, in conjunction with the authorized Jay Chou IP “Friend Jay,” the “Happy Tour Shanghai, Find Jay Chou” activity has been launched. This initiative links Xuhui commercial landmarks like Metro City through customized bus routes and pop-up stores to attract fans to deeply explore Xuhui and create new cultural tourism consumption scenes.

During the 3rd Xujiahui Trendy Art Season activity, Metro City has set up special “Friend Jay” check-in installations and theme pop-up stores, introducing the trendy brand “Fantasy.” A limited-time market and a巡回 pop-up store station will also be set up from October 6 to 12, selling concert merchandise.

Xuhui Binjiang

Xuhui Binjiang, also known as the Xuhui Riverside Public Space, is a modern waterfront park along the Huangpu River in Shanghai. It was developed on the site of former industrial docks and warehouses, which were part of the city’s historic port area. Today, it is a popular recreational area that preserves elements of its industrial past while offering green spaces, art installations, and views of the Pudong skyline.

Xujiahui

Xujiahui is a historic district in Shanghai that originated as a village in the Ming Dynasty, named after the influential Xu family. It became a significant center of Catholicism in China after the Jesuit missionary Matteo Ricci stayed there in the 16th century. Today, it is a major commercial and shopping hub, known for its modern skyscrapers standing alongside historic landmarks like St. Ignatius Cathedral.

Metaverse Street

“Metaverse Street” is not a physical location but a conceptual digital space within the broader metaverse, a collective virtual shared environment. It represents a modern evolution of social and commercial interaction, emerging in the early 21st century with advancements in virtual reality and blockchain technology. This virtual avenue serves as a hub for digital storefronts, social gatherings, and artistic expression, symbolizing a new frontier for culture and commerce.

Hengfu Historical Area

The Hengfu Historical Area is a well-preserved neighborhood in Guangzhou, China, known for its collection of early 20th-century architecture. Historically, it was a residential quarter for officials, merchants, and scholars during the Republican era. Today, its European-influenced villas and tree-lined streets offer a glimpse into Guangzhou’s cosmopolitan past.

Xinyao Guanglan·Live

“Xinyao Guanglan·Live” is a modern cultural and performance venue in China that celebrates the art of Xinyao, a genre of Chinese acoustic folk-pop music originating from Singapore in the 1980s. The venue is dedicated to hosting live performances of this nostalgic music style, which is characterized by its melodic simplicity and lyrical focus on youth and emotion. It serves as a contemporary space preserving the legacy of Xinyao, connecting new audiences with this distinctive cultural movement.

West Bund Dream Center

The West Bund Dream Center is a prominent cultural and arts hub located in Shanghai, China. It was originally the site of a former aircraft manufacturing hangar and was transformed into a state-of-the-art venue for large-scale performances, exhibitions, and events. Its industrial heritage is preserved within its modern architectural design, making it a key landmark in the city’s West Bund cultural corridor.

Longhua Wharf

Longhua Wharf is a historic pier located on the Huangpu River in Shanghai. It was a significant commercial port during the Ming and Qing dynasties, serving as a vital hub for the transport of goods, particularly cotton and grain. Today, the area is part of the Xuhui Riverside development, transformed into a public space that blends its historical significance with modern recreational use.

Shanghai Stadium

The Shanghai Stadium is a major multi-purpose arena located in the Xuhui District, opened in 1997 to host the 8th National Games of China. With a capacity of approximately 80,000, it is one of the largest stadiums in the country and has since become a premier venue for major football matches, concerts, and large-scale events.