The 15th National Games are in full swing, this cross-regional sports extravaganza is making more people fall in love with the Greater Bay Area. The concept that “hosting events means building cities” finds its most vivid interpretation in Guangdong. All 21 cities in Guangdong are leveraging their distinctive sports programs to create new urban identities, forming unique sports characteristics through differentiated sports brand development.

From November 15-18, the Guangdong Executive Committee for the 15th National Games and Paralympic Games held a series of press conferences at the Guangzhou Main Press Center, inviting responsible persons from municipal governments across Guangdong to introduce their cities’ sports characteristics, event operation guarantees, and sports industry development. A set of “sports cards”解读广东21城体育性格→

15th National Games

The 15th National Games is a major multi-sport event in China, scheduled to be held in 2025. It will be co-hosted by Guangdong, Hong Kong, and Macau, marking the first time the games are organized across three distinct host regions. This arrangement highlights the increasing integration and cooperation within the Greater Bay Area.

Greater Bay Area

The Greater Bay Area is a major economic and technological hub in southern China encompassing nine cities in Guangdong province, along with the special administrative regions of Hong Kong and Macao. Its development was formally initiated as a national strategy by the Chinese government in the 2010s to create an integrated world-class city cluster. The region leverages the unique strengths of its cities, combining manufacturing power with global financial and tourism services.

Guangdong

Guangdong is a coastal province in southern China with a history dating back over 2,000 years, once part of the ancient Nanyue kingdom. It has long been a major center for international trade and migration, historically connected to the Maritime Silk Road. Today, it is one of China’s most populous and economically dynamic regions, known for its Cantonese culture, language, and cuisine.

Guangzhou Main Press Center

The Guangzhou Main Press Center was a purpose-built media facility established for the 2010 Asian Games held in Guangzhou, China. It served as the central hub for thousands of domestic and international journalists, providing workspaces and broadcasting services. Following the games, the center has been repurposed for other commercial and exhibition uses.

Guangdong Executive Committee for the 15th National Games and Paralympic Games

The Guangdong Executive Committee for the 15th National Games and Paralympic Games is a temporary administrative body established to organize and manage the 2025 sporting event. It was formed following the central government’s decision to award the hosting rights to Guangdong, Hong Kong, and Macao, marking the first time the National Games will be co-hosted by multiple regions. The committee is responsible for coordinating all preparations, including venue construction, event operations, and promotional activities.