On October 21, the Yumaotong Digital Trade Platform Southeast Asia (Malaysia) Operation Center (hereinafter referred to as the “Operation Center”) was officially inaugurated in Subang, Malaysia.

This marks the first international trade two-way operation platform established overseas by a Chongqing state-owned enterprise, representing a significant achievement in Chongqing’s efforts to deepen state-owned enterprise reform and improve comprehensive overseas service systems.

The Operation Center, jointly established by Yumaotong Company and Yafa Company under Chongqing Qianxin Foreign Trade Group, covers an area of approximately 1,000 square meters. It is divided into exhibition center, after-sales center, conference center, and shared office areas. Serving as a one-stop digital trade hub integrating five core capabilities – front-end customer acquisition, comprehensive foreign trade services, exhibition services, after-sales services, and resource integration – it provides “ready-to-use” services for domestic and international enterprises. The center systematically addresses four major challenges faced by companies going global: “invisible markets,” “unclear processes,” “unmanageable after-sales,” and “unprotected brands.” It will become a convenient channel and important window for enterprises from Chongqing, western China, and even Southeast Asia and ASEAN regions to connect with global markets.

The Chongqing Qianxin Foreign Trade Group has been operating in Malaysia for 30 years, serving as an important representative of Chinese enterprises in the region and successfully developing benchmark projects like the Subang service apartments, earning local recognition. The Yumaotong Digital Trade Platform, launched in May 2025, has already attracted 893 users and 3,282 products, with cumulative transaction volume reaching 14.011 billion yuan.

Product samples displayed at the Operation Center
Product samples displayed at the Operation Center

Since construction began in September 2025, the Malaysia Operation Center has received 392 products from 64 enterprises across 16 districts in Chongqing and 11 domestic regions, covering industries such as food, daily consumer goods, and hardware. Fourteen Malaysian local enterprises have already joined, executing 42 orders with transaction volume exceeding 10 million yuan. Currently, the Operation Center is actively engaging in cooperation discussions with local Malaysian industries including coffee roasting, palm oil, latex, and energy minerals.

As an important strategic deployment of the Yumaotong Digital Trade Platform in Southeast Asia, the completion of the Malaysia Operation Center represents a significant practice in responding to the call for “further improving comprehensive overseas service systems,” coordinating foreign trade service resources, enriching service products, building service platforms, and serving the new pattern of high-level opening up.

Speech at the inauguration ceremony
Speech at the inauguration ceremony

It is expected that by the end of 2025, the Malaysia Operation Center will host over 100 overseas enterprises, increasing to more than 300 by the end of 2026. Meanwhile, Central Asia and East Africa Operation Centers will

Yumaotong Digital Trade Platform Southeast Asia (Malaysia) Operation Center

The Yumaotong Digital Trade Platform Southeast Asia (Malaysia) Operation Center is a hub established to facilitate cross-border e-commerce and digital trade between China and Southeast Asia. It was created as part of the broader “Digital Silk Road” initiative to expand China’s economic influence and provide a digital gateway for Malaysian and regional businesses. The center aims to streamline trade processes and connect local SMEs with the vast Chinese consumer market.

Chongqing Qianxin Foreign Trade Group

Based on available information, the Chongqing Qianxin Foreign Trade Group is a commercial enterprise rather than a historical place or cultural site. It appears to be a company involved in international trade and logistics, operating from Chongqing, a major city in southwestern China. As a modern business entity, it does not have a significant public history as a cultural landmark.

Subang service apartments

Subang service apartments are a type of furnished, short-term accommodation located in Subang, a major urban hub in Malaysia. They became a popular lodging option to serve the area’s business travelers, tourists, and students, particularly due to Subang’s proximity to the Sultan Abdul Aziz Shah Airport and several universities. Their history is tied to the broader development of Subang Jaya as a key commercial and residential center since the 1970s.

Yumaotong Digital Trade Platform

Based on the name, Yumaotong Digital Trade Platform appears to be a modern e-commerce and digital trade platform, likely facilitating B2B transactions. Its history is not widely documented in public historical records, as it is a contemporary commercial enterprise rather than a traditional cultural or historical site. The platform is part of the broader digital economy, focusing on connecting businesses for trade and supply chain management.

Malaysia Operation Center

I am unable to find information on a specific cultural or historical site called the “Malaysia Operation Center.” This name is more commonly used for corporate offices, government coordination hubs, or business centers rather than a public landmark or tourist destination. Without a specific context or location, it is not possible to provide a historical summary.

Central Asia Operation Center

I am unable to provide a summary for the “Central Asia Operation Center” as it does not appear to be a widely recognized public place, historical landmark, or cultural site. The name suggests it is likely a modern administrative, corporate, or logistical facility. Without more specific context about its location and purpose, I cannot provide any details on its history.

East Africa Operation Center

I am unable to find specific historical or cultural information on a place called the “East Africa Operation Center.” This name suggests it could be a modern administrative, corporate, or logistical facility rather than a historical or cultural landmark. Without more specific details, it is not possible to provide a meaningful summary of its history or significance.