On the evening of August 21st at 10 PM, Pop Mart will release several new products, including Starman and MOKOKO. However, even before the official launch, these items are already being resold at high prices on secondary platforms, and proxy buyers are preparing for a “battle.”

On August 20th, a check of secondary trading platforms revealed that the “Sunny Summer Series – MOKOKO Vinyl Plush Keychain,” with an official retail price of 199 yuan, was being offered by multiple sellers for over 800 yuan through proxy purchasing services.

Another product, the “Starman Dream Weather Bureau Series – Plush Keychain Blind Box,” was being sold on secondary platforms for over 900 yuan for a full set (purchase of 6 entire boxes), directly doubling the official price of 474 yuan.

“Starman is quite popular, and MOKOKO has high collectible value; both are very hard to get,” one seller mentioned. Both new products are currently hot items and, like Labubu, might cause system crashes upon release. However, the seller assured that as long as the order is placed in advance, delivery is guaranteed after the product launch. “We have many people and devices; over ten people have already pre-ordered MOKOKO from me, and there are five or six full sets of Starman.” Another seller mentioned using machines for proxy purchasing, stating, “Delivery is guaranteed, and prices might rise even higher after the launch.”

MOKOKO is also a member of THE MONSTERS’精灵天团 (Elite Group) Labubu tribe and has always been highly popular. Previously, three limited edition park exclusives were released, with the second-generation vinyl figure, originally priced at 159 yuan, now reselling for over 4000 yuan, and the 36cm version, originally 499 yuan, being listed for 4700 yuan or even over 10,000 yuan.

On the other hand, Pop Mart’s latest financial report shows that the new IP Twinkle Twinkle (Starman) achieved sales of 389 million yuan in its first six months, also proving to be highly sought after.

With new products not yet officially released but already being resold at high prices on secondary platforms, will Pop Mart implement corresponding management measures?

On August 20th, an inquiry was made to Pop Mart regarding this matter. As of the time of writing, no response had been received. Subsequently, posing as a consumer, the official customer service was consulted. The客服 responded that the company is committed to creating a fair purchasing environment and will strive to improve, but did not answer whether the company has specific management countermeasures.

On August 19th, Pop Mart released its 2025 half-year report. In the first half of the year, the company’s revenue reached 13.88 billion yuan, a year-on-year increase of 204.4%; adjusted net profit was 4.71 billion yuan, a year-on-year increase of 362.8%, with net profit

Starman

I am not familiar with a significant cultural or historical site named “Starman.” This name is most famously associated with David Bowie’s iconic 1972 song and character from his album *The Rise and Fall of Ziggy Stardust and the Spiders from Mars*. It is not the name of a physical place but rather a major figure in music and pop culture history.

MOKOKO

I am unable to provide a summary for “Mokoko” as it does not refer to a widely recognized place or cultural site. It may be a misspelling, a very local term, or a reference to something from a specific work of fiction.

Labubu

I am unable to provide a summary for “Labubu” as it is not a recognized place or cultural site. Labubu is a character, specifically a troll-like monster, from the Hong Kong-based designer toy brand “Molly” by Kasing Lung. It is a popular collectible art toy but does not have a historical background as a physical location.

THE MONSTERS

I am unable to provide a summary for “THE MONSTERS” as it is not a clearly identifiable cultural site or place. The term could refer to the Parco dei Mostri (Park of the Monsters) in Bomarzo, Italy, or be a mistranslation of another location. For an accurate summary, please provide more specific details or the correct name.

Sunny Summer Series

I am not familiar with a specific place or cultural site known as the “Sunny Summer Series.” This term appears to be a general description of a recurring event, such as a music festival, a film screening program, or a seasonal activity, rather than a permanent physical location or a recognized heritage site. Without more specific context, I cannot provide a historical summary.

Starman Dream Weather Bureau Series

I am not familiar with a cultural site or place called the “Starman Dream Weather Bureau Series.” This name does not correspond to a known historical landmark, museum, or recognized cultural institution that I can find in my knowledge base. It is possible this refers to a fictional location, a local art project, or a mistranslation.

Pop Mart

Pop Mart is a Chinese retail chain and cultural brand founded in 2010, best known for its collectible designer toys and blind boxes. It has played a major role in popularizing “toy art” and modern collectible culture in China, collaborating with artists and global IPs. The brand has grown into a significant cultural phenomenon, expanding its presence with physical stores and vending machines across Asia and beyond.