China Central Television News: The State Council Information Office held a press conference on September 17, where officials from the Ministry of Commerce, National Development and Reform Commission, Ministry of Culture and Tourism, and People’s Bank of China introduced the main contents of the “Several Policy Measures on Expanding Service Consumption” (referred to as the “Policy Measures”).

As consumption structure upgrades and transforms, service consumption in areas such as cultural entertainment, tourism, transportation, sports and health, elderly care, and childcare will gradually become the dominant form of consumption. The “Policy Measures” propose 19 initiatives across five aspects: cultivating service consumption promotion platforms, enriching high-quality service supply, stimulating new increments in service consumption, and strengthening fiscal and financial support.

Moving forward, China will promote the accelerated application of artificial intelligence in service consumption and other fields; improve mechanisms for incentivizing trustworthiness and penalizing dishonesty in key areas such as childcare, elderly care, domestic services, and tourism; enhance the capacity for capital supply in the consumption sector; and carry out pilot city construction for new consumption formats, models, and scenarios, further increasing high-quality consumption supply, innovating and diversifying consumption scenarios, and fostering the emergence of new consumption formats.

China Central Television

China Central Television (CCTV) is the predominant state television broadcaster in China, founded in 1958. It is known for its role as the official mouthpiece of the Chinese government and the Communist Party, producing news, entertainment, and educational programming. Its headquarters, the CCTV Headquarters building completed in 2012, is an architecturally distinctive skyscraper in Beijing, symbolizing modern China’s media power.

State Council Information Office

The State Council Information Office is the primary information and publicity agency of China’s central government, established in 1991. It serves as the official channel for government announcements, policy interpretations, and media relations, and also publishes white papers on various national issues. Its history is tied to China’s efforts to shape its public image and manage domestic and international communication.

Ministry of Commerce

The Ministry of Commerce is a government department responsible for regulating and promoting a nation’s trade, industry, and commercial interests. Its history is tied to the development of modern state administration, with many countries establishing such a ministry during the 19th or 20th century to formalize economic policy and foster national prosperity.

National Development and Reform Commission

The National Development and Reform Commission (NDRC) is a macroeconomic management agency under China’s State Council, which was formed in 2003. It is the primary government body responsible for formulating and implementing strategies for the country’s economic and social development. Its functions include planning the national economy, approving major investment projects, and guiding overall economic system reform.

Ministry of Culture and Tourism

The Ministry of Culture and Tourism is a government institution responsible for the preservation, promotion, and regulation of a nation’s cultural heritage and tourism industry. Its history is tied to the modern development of the state, often formed by merging separate ministries for culture and for tourism to create a unified strategy. Its primary functions include managing cultural sites, organizing events, and implementing policies to boost tourism.

People’s Bank of China

The People’s Bank of China (PBoC) is the central bank of the People’s Republic of China, founded in 1948 in Shijiazhuang. It is responsible for formulating and implementing monetary policy to maintain financial stability and foster economic growth. Historically, it has evolved from a mono-banking system, combining central and commercial banking, into a modern central bank following China’s economic reforms.