On September 15, the President of Xiaomi Group’s Mobile Division announced on Weibo, “The all-new Xiaomi 17 series will meet everyone this month. This will be the most significant leap in the history of Xiaomi’s digital series, and it will be released one month earlier than the previous generation.”

It was revealed that the Xiaomi 17 series represents the culmination of Xiaomi’s five-year high-end transformation and marks a key strategic shift for the digital series, with a generational upgrade across the entire product lineup. The Xiaomi 17 series includes three products: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max. They will be the world’s first to feature the fifth-generation Snapdragon 8 Supreme Edition mobile platform. The Xiaomi 17 is the most powerful standard flagship in history, with comprehensive major upgrades and more features without a price increase. The Xiaomi 17 Pro Max is the most powerful peak technology imaging flagship in Xiaomi’s history. It was stated that five years ago, Xiaomi initiated its high-end strategy, learning from the greatest competitors and firmly benchmarking against the iPhone.

Over the past five years, Xiaomi’s R&D investment has exceeded 100 billion RMB, and it will increase to 200 billion RMB in the next five years. “This time, with the Xiaomi 17 series, everyone will see a series of our latest achievements. Of course, it’s not just underlying technology; this time we will also bring some different ‘new things’ to the phone, otherwise everyone might find current phone products a bit boring.”

The post was reposted with the comment: “The Xiaomi 17 series features a generational upgrade in product strength, fully benchmarks against the iPhone, and confronts it head-on!

Currently, the Xiaomi Mall APP shows that the Xiaomi 17 is available for pre-order.

Previously, in the early hours of September 10, Apple held its autumn new product launch event, where products such as the iPhone 17, iPhone Air, and iPhone 17 Pro were unveiled. Among them, the iPhone Air became the thinnest phone ever launched by Apple, starting at a price of 7,999 yuan.

According to Apple’s Chinese website, the iPhone Air is only 5.6 mm thick and weighs only 165 grams, equipped with a 6.5-inch large screen and the A19 Pro chip. This chip supports a 6-core CPU and 5-core GPU. The device no longer includes a physical SIM card slot and will uniformly adopt an eSIM-only design globally, marking the first time Apple has globally unified eSIM support.