On the first day of the Duanwu Festival, Chengdu’s cultural tourism market experienced unprecedented excitement as the city hosted its 9th International Intangible Cultural Heritage Festival. In 2025, Sichuan Province organized a series of events, including the «Hundred Boats Welcoming Duanwu» performance, the Xinjin Dragon Boat Festival, the «Midsummer Dream» music festival featuring the Chengdu Children’s Choir, and the grand celebration of the 10th «Hundred Diseases Games in Hainanzhi on Duanwu.» These diverse activities attracted a large number of locals and tourists, immersing the entire city in a festive atmosphere. On the first day of the holiday, Class A tourist areas welcomed 113,600 visitors, marking an 11.7% increase compared to the previous year.

Image

It is worth mentioning that on the 31st, Xinhua News Agency and China Central Television covered the events of Chengdu’s 9th International Intangible Cultural Heritage Festival. The diverse intangible heritage performances and folk activities enriched the national holiday experience for domestic and international tourists.

Heritage Festival: Preserving Innovation, Showcasing Multifaceted Brilliance

The 9th International Intangible Cultural Heritage Festival of Chengdu added a vibrant highlight to the Duanwu celebrations. At the main venue in Chengdu’s International Intangible Cultural Heritage Park, locals and tourists immersed themselves in the unique charm of traditional Chinese culture through a rich array of intangible heritage experiences.

At noon, near the main entrance of the Five Continents Mutual Understanding Cultural Center, many spectators were deeply impressed by the rich and distinctive ethnic cultural atmosphere. Among the highlights was the Miao ethnic performance «Autumn of Eight,» making its debut in Chengdu and drawing a large audience from around the world.

Image

Duanwu Festival

The Duanwu Festival, also known as the Dragon Boat Festival, is a traditional Chinese holiday celebrated on the 5th day of the 5th lunar month. It honors the patriotic poet Qu Yuan (340–278 BCE), who drowned himself in protest against corruption, and is marked by dragon boat races, eating zongzi (sticky rice dumplings), and other customs to ward off evil. The festival, with over 2,000 years of history, was added to UNESCO’s Intangible Cultural Heritage list in 2009.