The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025) was recently held. TCL CSOT showcased its latest innovations under the theme „Defining Dimensions, Unleashing Passion,“ collaborating with brand partners such as Samsung, Lenovo, Asus, TCL, AOC, Philips, iQOO, Acer, MSI, LG, and Thunderbird. During the event, TCL CSOT unveiled its cutting-edge gaming MNT display technology, presenting breakthroughs in the field and highlighting star gaming products to deliver a unique „Screen Universe 3.0“ immersive experience, driving new growth in the gaming display industry.

At ChinaJoy 2025, it was noted that from 2022 to 2024, TCL CSOT held the top global market share and shipment volume for gaming MNT displays, with one in every three gaming monitors featuring TCL CSOT screens. The company continues to expand its gaming product lineup, offering full-size, full-scenario displays (including smartphones, tablets, laptops, monitors, and gaming TVs) to meet global consumer demand. Building on its leadership in gaming MNT displays, TCL CSOT is leveraging diverse technologies to broaden gaming display applications and scenarios, fostering further growth.

Today, gamers‘ expectations for displays are shifting from performance-driven to experience-oriented, emphasizing picture quality, eye comfort, sustainability, and personalized features. APEX, TCL CSOT’s advanced display technology brand, upholds four core principles: superior display experiences, trusted visual health, sustainable green initiatives, and limitless future possibilities, delivering high-quality visual enjoyment to consumers worldwide.

TCL CSOT has established technological advantages in image enhancement, eye protection, and eco-friendly solutions. Moving forward, the company will deepen APEX’s role in gaming displays, utilizing diverse technologies such as HVA, HFS in LCD, and FMM, IJP in OLED. Innovations in picture quality, eye care, sustainability, and flexible form factors (e.g., curved and 3D displays) will further meet gamers‘ visual demands and drive industry growth.

Key breakthroughs in gaming MNT display technology were highlighted, including the introduction of HVA Fast, HVA Black, and HFS Shoot technologies, tailored for racing, AAA, and FPS games. Additionally, updates on TCL CSOT’s printed OLED technology were shared.

At the TCL CSOT exhibition area, collaborations with Samsung, Lenovo, Asus, TCL, AOC, Philips, iQOO, Acer, MSI, LG, and Thunderbird were on display, featuring top gaming products powered by TCL CSOT’s display technology. This diverse lineup provided gamers with unparalleled choices, embodying the „Screen Universe 3.0“ vision.

ChinaJoy 2025 also featured special appearances, including a guest host guiding visitors through TCL CSOT’s gaming displays and professional esports players engaging with the audience. Interactive activities energized the exhibition space, connecting brand partners with gaming enthusiasts and creating an end-to-end market experience—from display solutions to ecosystem products and user engagement.

TCL CSOT remains committed to serving top global brands across smartphones, tablets, laptops, monitors, and TVs, supported by localized overseas production. Through joint labs, co-marketing initiatives, and sustained esports IP investments over five years, the company strengthens the „Screen Universe“ gaming display ecosystem.

Looking ahead, TCL CSOT will continue expanding its gaming product portfolio, delivering full-size, full-scenario displays to meet global demand. Building on its leadership in gaming MNT displays, the company will apply diverse technologies to enrich and expand gaming display applications, driving new growth and establishing fresh industry milestones.

China International Digital Interactive Entertainment Exhibition

The China International Digital Interactive Entertainment Exhibition (ChinaJoy) is Asia’s largest annual digital entertainment expo, held in Shanghai since 2004. It showcases video games, animation, and digital entertainment technology, attracting global developers and fans. The event highlights China’s booming gaming industry and serves as a key platform for international collaboration and trends in interactive entertainment.

ChinaJoy 2025

ChinaJoy 2025 is the 22nd edition of China Digital Entertainment Expo & Conference, Asia’s largest annual gaming and digital entertainment event, held in Shanghai. Since its inception in 2004, it has showcased video games, esports, animation, and tech innovations, reflecting China’s booming digital culture. The 2025 expo is expected to feature cutting-edge VR/AR experiences, AI-driven entertainment, and global industry collaborations.

TCL CSOT

TCL CSOT (China Star Optoelectronics Technology) is a leading Chinese manufacturer of display panels, established in 2009 as a subsidiary of TCL Corporation. Specializing in LCD and OLED technologies, it plays a key role in China’s push for self-sufficiency in high-tech electronics. The company has grown rapidly, investing in advanced production facilities and becoming a major global competitor in the display industry.

Samsung

Samsung is a South Korean multinational conglomerate founded in 1938 as a trading company by Lee Byung-chul. Over the decades, it expanded into electronics, becoming a global leader in smartphones, semiconductors, and consumer technology, with brands like Galaxy and innovations in AI and displays. Today, it is one of the world’s largest and most influential tech companies, deeply shaping modern digital culture.

Lenovo

Lenovo is a Chinese multinational technology company founded in 1984 in Beijing, originally named „Legend.“ It gained global prominence after acquiring IBM’s personal computer division in 2005, including the ThinkPad brand. Today, Lenovo is one of the world’s largest PC manufacturers, known for its laptops, desktops, and other electronics, blending innovation with its roots in China’s tech industry.

Asus

ASUS (ASUSTeK Computer Inc.) is a Taiwanese multinational company founded in 1989, known for producing high-quality computers, electronics, and hardware. Originally a motherboard manufacturer, ASUS expanded into laptops, smartphones, and other tech products, becoming a global leader in innovation. The company is also recognized for its Republic of Gamers (ROG) brand, catering to gaming enthusiasts.

AOC

AOC (Appellation d’Origine Contrôlée) is a French certification granted to certain geographical indications for wines, cheeses, and other agricultural products, ensuring quality and authenticity based on traditional methods and regional origins. Established in 1935, it protects products like Champagne, Roquefort cheese, and Bordeaux wine by regulating production standards. The system has influenced similar protected designation schemes worldwide, such as the EU’s PDO (Protected Designation of Origin).

Philips

„Philips“ likely refers to the Dutch multinational company Philips, founded in 1891 by Gerard Philips and his father Frederik in Eindhoven, Netherlands. Originally a manufacturer of light bulbs, the company expanded into electronics, healthcare, and consumer technology, becoming a global leader in innovation. Today, Philips is known for its contributions to medical equipment, sustainable lighting, and household appliances.

If referring to a cultural or historical site named „Philips,“ more context would be needed for an accurate summary. Let me know if you’d like further clarification!