On June 17, Baoshan District in Shanghai launched 58 “Humanities District” brand projects and 44 key cultural, tourism, and business exhibition activities, announcing the establishment of a linked working mechanism for the Baoshan District cultural, tourism, and business exhibition. This marks a new phase in the “Humanities District” construction, entering a systematic upgrade and brand-oriented operation.
If the “Humanities District” construction implementation plan and index system released in 2024 were the blueprint, outlining the construction of Baoshan’s “Humanities District” with 5 major actions and 15 key projects, then the 2025 construction focuses on refreshing the brand features, achieving iterative upgrades, and enhancing tangible goals. A brand matrix is built
