Monster Energy, the number one energy drink in Japan, announced that it launched limited-time collaboration rooms at the karaoke chain Big Echo starting Thursday, May 28, 2026, allowing visitors to experience the brand’s visual identity.
A campaign where you can receive limited-edition merchandise by ordering eligible drinks will also be held.
Collaboration Rooms with Monster Energy Open at Big Echo! Limited-Edition Gaming Keychains Offered as Gifts
The karaoke chain Big Echo and Monster Energy are collaborating!
Limited-time collaboration rooms launched in three cities: Tokyo, Osaka, and Nagoya.
There are also limited-edition goods you can get by ordering eligible drinks!
Monster Energy Hijacks Karaoke Rooms! Collaboration with Loud Rock Band coldrain Also Features
In this collaboration, Monster Energy launched “Monster Energy Collaboration Rooms” where the brand hijacks the space at the Tokyo and Osaka locations.
In addition, a limited collaboration room featuring “coldrain,” a member of the Monster Family and one of Japan’s leading loud rock bands, will appear in Nagoya!
Participating Locations
- Tokyo: Big Echo Shinjuku East Exit Ekimae Store
- Osaka: Umeda Chayamachi Main Store
- Nagoya: Meieki 4-chome Store
Let’s Drink Monster Energy at Big Echo! Get Limited-Edition Merchandise by Ordering Eligible Drinks
During the event period, you can get limited-edition merchandise by ordering eligible drinks, including Monster Energy!
Eligible Drinks
- Soft Drinks: Monster Energy Drink (Caffeine-Free)
- Alcoholic Drinks: Monster Vodka / Monster Peach / Monster Highball
- Tokyo and Osaka: Limited-Edition Gaming Keychain
- Nagoya: coldrain Limited-Edition Card (Variations: 5 in total, random)
This collaboration started on Thursday, May 28, 2026!
Check the for details.
Tokyo
Tokyo is the bustling capital of Japan, originally a small fishing village named Edo that rose to prominence in the early 17th century when it became the seat of the Tokugawa shogunate. After the Meiji Restoration in 1868, the city was renamed Tokyo (“Eastern Capital”) and became the imperial capital, rapidly modernizing into a global hub of technology, culture, and commerce. Today, it is known for its unique blend of historic temples and shrines alongside cutting-edge skyscrapers and pop culture.
Osaka
Osaka is a major port city and commercial hub in Japan, known
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Big Echo
Big Echo is a popular scenic overlook and geological formation located along the Columbia River Gorge in Oregon, USA, known for its impressive acoustic properties that create a natural echo. Historically, it served as a significant landmark for Native American tribes and later for early European explorers and settlers traveling the Columbia River. Today, it remains a cherished stop for visitors seeking dramatic river views and the unique experience of hearing their voice bounce back across the gorge.
Big Echo Shinjuku East Exit Ekimae Store
The “Big Echo Shinjuku East Exit Ekimae Store” is a popular karaoke chain location in Tokyo, situated conveniently near the bustling Shinjuku Station’s east exit. Big Echo, part of the larger karaoke industry that boomed in Japan during the 1980s and 1990s, offers private soundproof rooms for singing, often frequented by groups of friends, coworkers, and tourists. This specific store reflects Shinjuku’s role as a major entertainment hub, providing a lively, accessible spot for late-night socializing and cultural immersion.
Umeda Chayamachi Main Store
The Umeda Chayamachi Main Store is a popular shopping and entertainment complex located in the bustling Umeda district of Osaka, Japan. Its name, “Chayamachi,” references the area’s historical roots as a tea shop district during the Edo period, when it served as a resting spot for travelers. Today, the store is known for its diverse mix of fashion boutiques, restaurants, and cultural spaces, blending modern retail with the area’s rich past.
Meieki 4-chome Store
The Meieki 4-chome Store is a commercial facility located in the bustling Meieki district of Nagoya, Japan, near Nagoya Station. This area developed rapidly after the station’s opening in the late 19th century, transforming into a major business and shopping hub. The store serves as a convenient retail point for commuters and visitors, reflecting the district’s role as a key transportation and economic center in central Japan.
Monster Energy Collaboration Rooms
The Monster Energy Collaboration Rooms are exclusive, branded spaces often set up at major gaming, esports, and music events, designed to immerse influencers and athletes in an environment co-created with the energy drink company. These rooms typically feature custom artwork, neon lighting, and gaming stations, serving as both a content creation hub and a promotional tool. While not a historical site, they represent a modern fusion of corporate sponsorship and digital culture, reflecting Monster Energy’s strategy of building community around high-energy lifestyles.
coldrain Collaboration Room
The “coldrain Collaboration Room” is a special pop-up space or exhibit created in partnership with the Japanese rock band coldrain, often featuring exclusive merchandise, interactive displays, and themed decor. These rooms have appeared in various locations, such as shopping centers or music venues, allowing fans to immerse themselves in the band’s aesthetic and history. The concept reflects coldrain’s global reach, blending their energetic musical style with cultural touchpoints from their career since forming in 2008.
Monster Energy
Monster Energy is a popular energy drink brand launched in 2002 by Hansen Natural Corporation (now Monster Beverage Corporation). Its iconic claw-mark logo and aggressive marketing, heavily tied to extreme sports and motorsports, quickly made it a global competitor to Red Bull. The brand’s history reflects a shift in beverage culture toward high-caffeine, performance-oriented drinks targeting young, active consumers.
coldrain
Coldrain is a Japanese rock band formed in Nagoya in 2008, known for their energetic post-hardcore and metalcore sound with English lyrics. The band gained international recognition through their contributions to anime soundtracks, including *Naruto Shippuden* and *The Irregular at Magic High School*. Their history includes consistent touring and album releases, establishing them as a prominent act in Japan’s rock scene.
