The durian season has arrived in full swing. With a large supply of durians entering the market, prices in Beijing are continuing to drop. Here is an overview from both wholesale and retail ends.

At 8 a.m., at the Beijing Xinfadi Agricultural Products Wholesale Market, fruit wholesalers were busy unloading shipments. It was reported that durian prices have recently fallen, and sales have accelerated significantly, with an average of three truckloads of durians arriving daily.

This year, the wholesale volume of durians from this supplier to large supermarkets has decreased from 45% to 35%, while the volume for community group buying has risen from 10% to 20%. Community group buying is a popular private-domain sales model in many neighborhoods in recent years, allowing products to be delivered directly to customers. On-site, staff involved in community group buying were seen filming.

Head of Community Group Buying at Beijing Xinfadi Market: Overall sales volume has increased by more than 20% year-on-year. Durian varieties from many countries have entered the market, with Vietnamese durian varieties showing particularly strong sales growth.

Data from the Beijing Xinfadi official website shows that on May 10, the wholesale average price of Thai Golden Pillow durian grade A fruit was 26.5 yuan per jin, down 11% from a month earlier and flat year-on-year. Vietnamese Golden Pillow durian grade A fruit had a wholesale average price of 19 yuan per jin, down more than 40% from a month earlier and over 30% compared to the same period last year.

Visiting several durian retail stores in Beijing, prices were found to have dropped compared to earlier, attracting many durian enthusiasts.

A supermarket manager stated that current durian sales at the store have roughly doubled compared to last year, with direct procurement volume increasing by 80% to 120% over previous years.

Beijing: New Durian Dishes Enrich Summer Consumption

The durian season has also boosted related products, with many restaurants introducing new durian dishes and scenarios, enriching summer consumption options.

Many restaurants in Beijing are offering specialty durian foods. At a hotpot restaurant, customers were enjoying

Beijing Xinfadi Agricultural Products Wholesale Market

Beijing Xinfadi Agricultural Products Wholesale Market is one of Asia’s largest and most important wholesale markets for agricultural goods, located in the Fengtai District of Beijing. Established in 2005, it serves as a major distribution hub for fruits, vegetables, meat, and other food products, supplying a significant portion of Beijing’s fresh produce. The market gained international attention in June 2020 when it was linked to a COVID-19 outbreak, leading to its temporary closure and a large-scale testing campaign.