Shenzhen News Recently, Qianhai released the “Several Measures of the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone Administration on Promoting High-Quality Development of the Cultural Industry” (hereinafter referred to as the “Measures”), providing substantial financial support to inject strong momentum into the high-quality development of Qianhai’s cultural industry.
In recent years, Qianhai has fully implemented the “Qianhai Plan” and “Qianhai Planning,” vigorously promoting the development of the cultural industry and gathering a number of high-quality platforms and leading enterprises. In the first eight months of this year, the total revenue of large-scale cultural, sports, and entertainment industries in Qianhai increased by 19.9% year-on-year, maintaining a rapid development trend.
Gathering High-Quality Platforms
Strong Momentum in Qianhai’s Cultural Industry
This year, Qianhai has successively launched exhibitions of well-known IPs such as Giant Milk Dragon, Little Yellow Duck, and Tom and Jerry, achieving a win-win situation for corporate influence and Qianhai’s social benefits. Among them, the Hong Kong-based company behind the Little Yellow Duck IP, De Ying Trading, has accumulated retail sales exceeding HKD 20 billion. The “Measures” focus on supporting the creation, transformation, and development of iconic scenes for cultural IPs, aiming to cultivate top-tier IPs with over 10 million fans, thereby driving the development of the entire industry chain.
This August, Qianhai held Guangdong Province’s first bonded art auction, with a transaction rate of 76%, providing a vivid example for innovation in the cultural bonded business in the Greater Bay Area. Based on industry development, the “Measures” actively guide the healthy development of cultural bonded and overseas expansion sectors, supporting activities such as bonded cultural and art exhibitions in Qianhai, leveraging the combined advantages of Qianhai’s “Customs Special Supervision Zone + Free Trade Zone,” and collaborating with Hong Kong to jointly build a center for cultural and artistic exchanges between China and foreign countries. At the same time, it supports the overseas expansion of games, advertising, and micro-dramas, implementing Qianhai’s goal of becoming an important base for world service trade and promoting the development of service trade in the digital cultural and creative fields.
Activating the Cultural Tourism Market
Boosting Cultural Tourism Consumption
Qianhai is committed to building a “world-class tourism destination” with international reputation and global influence. This year’s National Day holiday saw a significant surge in the cultural tourism industry. Happy Harbor hosted the “Starry Sky Music Festival,” attracting 680,000 visitors; the Bay Area Book City received approximately 780,000 visitors, becoming Shenzhen’s most popular cultural venue. To facilitate this, Qianhai specially launched free shuttle buses from Qianhai Bay directly to the Ice and Snow World and Shekou’s Sea World. The “Measures” also introduce timely initiatives for cultural tourism consumption, providing substantial financial support that balances “short-term consumption activation” with “long-term carrier cultivation.” By accelerating the implementation of requirements to build a world-class tourism center and a world-class consumption center, through short-term support for Shenzhen-Hong Kong boutique tours and inbound tourism, offering rewards and subsidies for tourism, cruise ships, and other sectors, and allocating up to RMB 5 million annually in cultural tourism consumption vouchers, the measures aim to attract international tourists and directly boost cultural tourism consumption.
The introduction of these “Measures” complements policies from Shenzhen and other districts, focusing on two main directions: “Shenzhen-Hong Kong element circulation” and “cultural出海.” Not only do they activate the vitality of Qianhai’s cultural industry market through substantial financial support, but they also use Shenzhen-Hong Kong cooperation as a core link to promote the deep integration of culture with technology, tourism, and finance, helping Qianhai accelerate the development of its cultural industry and become a “world-class tourism destination” with international influence.
Introducing Two-Way Incentives
Building a Film and Television Base to Attract Talent
Following the popularity of “The Queen of News,” in June of this year, renowned Hong Kong director Chung Shu Kai and actress Charmaine Sheh once again collaborated, choosing Qianhai as the location for filming the second season of the hit series “The Queen of News.” This not only reflects recognition of Qianhai’s urban landscape and filming environment but also marks the accelerated implementation of Qianhai’s top-level design, transforming into practical momentum for promoting the coordinated development of the Shenzhen-Hong Kong film and television industry, gradually evolving into a hotspot with a complete production ecosystem.
Currently, Qianhai is in a phase of growth