Amidst the increasingly complex digital flow, today’s children face new challenges in their growth and development process. While access to information and technology opens great opportunities for creativity, without proper guidance, children risk losing direction in recognizing their potential and building self-confidence.

Addressing this need, MY BABY Kids, an Indonesian children’s care brand, is once again holding MY BABY Kids Kidversity 2025 with the theme Extraordinary Generations. Through this event, MY BABY Kids aims to provide an exploration space that helps children develop courage, self-confidence, and creativity to become resilient and character-driven future generations.

The Extraordinary Generations theme was chosen because every child has extraordinary potential that needs space to develop.

“We believe every child has unique characteristics and different abilities. However, they often need opportunities to try new things and learn to be confident. Through Kidversity, we want to inspire parents to continue accompanying their children in discovering their best potential.”

This activity aligns with the commitment to be present in every phase of Indonesian children’s growth and development.

“Today’s children are active and full of curiosity. Therefore, our products are designed so they can explore freely without worry. Through activities like Kidversity, we want parents to not only provide the best care but also create bonding moments that strengthen children’s confidence.”

The MY BABY Kids Kidversity 2025 program has been running since May and has involved over ten thousand children aged 4-9 from various cities across Indonesia. The series of events includes school-to-school roadshows in Jakarta, Bandung, Yogyakarta, Medan, Semarang, and Surabaya, with various activities such as coloring competitions, talent shows, and coding challenges. Additionally, MY BABY Kids also held digital competitions on Instagram, allowing children from various regions to showcase their talents online.

The peak event titled Big Bang MY BABY Kids Kidversity 2025 was held on October 18, 2025 at Piazza Gandaria City, Jakarta. This moment served as an appreciation platform for the top 10 finalists from offline and online competitions, who performed before the public alongside Kidos Band and Quinn Salman. The event was also hosted by one of the Magic 5 stars, creating a warm and inspirational atmosphere for families.

The three best participants were entitled to receive prizes totaling millions of rupiah, exclusive hampers from MY BABY Kids, and the opportunity to appear on national television. Through this activity, the company reaffirms its commitment to not only being a children’s care brand but also a friend to parents in nurturing confident, creative Indonesian children ready to face the future.

BRI Affirms Commitment to ESG Principles, Presents Business that Cares for Environment and Social Impact

Bank Rakyat Indonesia continues to affirm its role in the sustainable financial ecosystem through participation in the Indonesia International Sustainability Forum 2025, held in October at Jakarta International Convention Center.

Participation in this forum demonstrates the company’s concrete commitment to implementing sustainability principles comprehensively, both at the business operational level and in social community aspects. Through the implementation of Social and Environmental Responsibility programs packaged under the BRI Peduli umbrella, the company continues to expand positive contributions to social, economic, and environmental aspects.

The implementation of social responsibility is carried out in a directed and measurable manner to ensure each program provides sustainable benefits for the community. The focus is directed toward community empowerment to have competitiveness and economic independence, while encouraging the creation of inclusive and environmentally conscious growth.

“We ensure the implementation of social responsibility is carried out consistently and provides real impact, in line with national development priorities and the company’s commitment to creating sustainable value for all stakeholders.”

Since its introduction in 2013, BRI Peduli has become the main channel for implementing the company’s social responsibility based on Creating Shared Value principles and the 3P concept: Pro People, Pro Planet, and Pro Profit. This approach ensures every sustainability activity brings real benefits to society, the environment, and the national economy.

In its implementation, BRI Peduli positions sustainability as a cross-sector collective movement. In the social field, the company is committed to improving community quality of life through various initiatives such as

Jakarta

Jakarta is the capital and largest city of Indonesia, located on the northwest coast of Java. Historically known as Sunda Kelapa and later Batavia under Dutch colonial rule, it served as the capital of the Dutch East Indies and became the center for the Indonesian struggle for independence. Today, it is a bustling, sprawling metropolis that functions as the country’s political and economic hub.

Bandung

Bandung is the capital of West Java, Indonesia, known as the “Paris of Java” for its art deco architecture, vibrant creative scene, and surrounding volcanic mountains. Historically, it gained prominence as a resort destination for European plantation owners in the colonial era and was later the host of the landmark 1955 Asia-Africa Conference, a significant meeting of post-colonial states. Today, it remains a major educational and technological hub in the country.

Yogyakarta

Yogyakarta is a historic city on the island of Java, Indonesia, and was the seat of the powerful Mataram Sultanate. It is a major center for classical Javanese fine art and culture, such as ballet, batik textiles, and puppetry. The city is also a gateway to the magnificent 9th-century Buddhist temple, Borobudur, and the Hindu temple complex, Prambanan.

Medan

Medan is the capital and largest city of North Sumatra, Indonesia. It grew from a small village into a major economic hub during the late 19th century, largely due to the plantation industry for commodities like tobacco and rubber established by Dutch colonial rule. The city’s history is reflected in its diverse cultural mix and its well-preserved colonial architecture, such as the iconic Maimun Palace.

Semarang

Semarang is a historic port city on the north coast of Java, Indonesia, which served as a vital trading hub during the Dutch colonial era. Its history is reflected in its old town, known as Kota Lama, which features well-preserved European-style architecture from the 18th century. The city is also a major cultural center for the Javanese, known for its distinctive blend of Javanese, Chinese, and Dutch influences.

Surabaya

Surabaya is Indonesia’s second-largest city, located on East Java. Historically, it is renowned as the “City of Heroes” for its pivotal role in the nation’s struggle for independence, most famously during the fierce Battle of Surabaya against British forces in 1945. Today, it is a major industrial, commercial, and port city.

Piazza Gandaria City

I am unable to find any historical or cultural information about a place called “Piazza Gandaria City.” It is possible the name is misspelled, refers to a very new or small local development, or is a fictional location. Could you please verify the name or provide more context?

Jakarta International Convention Center

The Jakarta International Convention Center (JICC), also known as Balai Sidang Jakarta, is a major convention and exhibition venue in Indonesia. It was originally constructed in 1974 and was notably used for the 1976 World Bank/IMF Annual Meetings. The center has since been a key hub for major international conferences, trade shows, and cultural events in the capital city.