In addition to displaying a large number of high-quality publications, the book fair broke the boundaries of the exhibition hall for the first time, moving the branch venue opening ceremonies to cultural sites such as the Liangshan Jianchang Ancient City, Yibin Lizhuang Ancient Town, and the Meishan Three Su Ancestral Temple Museum. Landmark book markets were set up at popular attractions like the Wuhou Shrine and Langzhong Ancient City. Special “Cultural Tourism Collector’s Edition” bookplates were launched for sites like the Sanxingdui Museum and the Giant Panda Base. Activities such as “Tianfu Artisans” intangible cultural heritage experiences and author signings were held simultaneously, achieving the concept of “reading a book is like appreciating a view.”

The main exhibition area featured a special Aba Prefecture cultural and tourism integration zone, inviting the Aba Tibetan and Qiang Autonomous Prefecture and Beichuan Qiang Autonomous County to showcase their ethnic cultures. Visitors could experience embroidery and Thangka painting, watch performances of the Longtou Qin and Salang dances, and purchase unique cultural and creative products like Tibetan incense and pottery. In collaboration with cultural and tourism departments, an initiative allowing “cultural and creative exchanges for scenic area tickets” was introduced, enhancing the connection between visiting the fair and tourism. The main venue also innovatively set up a “Reading Sichuan” cultural and creative theme park, integrating spaces like a panda bookstore and an intangible cultural heritage food area, and hosting intangible cultural heritage performances, allowing readers to savor the charm of Sichuan amidst the books.

Gathering of High-Quality Publishing Resources to Meet Diverse Reading Needs

This year’s book fair saw over 10 publishing and media groups, more than 30 publishing units, and numerous cultural and creative organizations participating in exhibition and sales activities at the main venue, collectively displaying over 30,000 types of books. The online cloud world main venue specially planned topic challenges like “Love Reading, Right Youth” and “My Reading Comfort Zone,” as well as featured activities such as the “Influencer Live Stream Competition” and “Short Video Book Recommendation Competition,” fully igniting reader participation.

Simultaneously, the book fair invited over a hundred renowned writers and cultural figures to participate, offering diverse reading experiences through multiple online and offline interactive events.

International section at the book fair

The 2025 Tianfu Book Fair became more international, featuring a dedicated Frankfurt Book Fair zone for the first time, bringing “Germany’s Most Beautiful Books 2024” to readers. The international bookstore zone also organized exhibits of world intangible cultural heritage goods, creating an immersive cultural gift experience space where visitors could “explore the world without leaving Chengdu,” spreading unique cultures, aesthetics, and lifestyles from various countries, allowing readers to experience the international flair of the book fair on-site.

Nationwide Reading Benefits All, Reading Integrates into Civic Life

“Reading steps out of books and into life” is a key goal of this year’s book fair. The fair segmented reader groups by establishing areas like a Silver Hair Reading Zone and a Z Generation Reading Zone to meet the needs of different age groups. It also added an intangible cultural heritage food street and hosted e-sports

Chengdu Century City New International Convention and Exhibition Center

The Chengdu Century City New International Convention and Exhibition Center is a major modern venue in Chengdu, China, designed to host large-scale exhibitions, conferences, and events. It was developed as part of the city’s efforts to become a prominent hub for business and international trade in Western China. Since its opening, it has played a key role in facilitating economic and cultural exchanges in the region.

Liangshan Jianchang Ancient City

Liangshan Jianchang Ancient City is a historic walled settlement located in Liangshan Yi Autonomous Prefecture, Sichuan Province, China. It served as a crucial military and administrative center during the Ming and Qing dynasties, strategically positioned along ancient trade routes. Today, the site preserves traditional architecture and offers insights into the region’s multi-ethnic history, particularly the cultural interactions between Han and Yi communities.

Yibin Lizhuang Ancient Town

Yibin Lizhuang Ancient Town is a historic riverside settlement located in Sichuan Province, China, with a history spanning over 1,400 years. It served as a vital cultural and academic refuge during the Second Sino-Japanese War when several of China’s top research institutions and scholars relocated there. Today, it is renowned for its well-preserved Ming and Qing dynasty architecture and its significant role in preserving Chinese wartime heritage.

Meishan Three Su Ancestral Temple Museum

The Meishan Three Su Ancestral Temple Museum is located in Meishan, Sichuan Province, China, and is dedicated to honoring the three renowned Su family scholars from the Northern Song Dynasty: Su Xun and his sons Su Shi and Su Zhe. Originally built as a memorial hall during the Northern Song period, it has since been expanded into a museum complex that preserves cultural relics and celebrates the literary achievements of the Su family. Today, it serves as a key cultural site highlighting classical Chinese literature, calligraphy, and local history.

Wuhou Shrine

The Wuhou Shrine in Chengdu, China, is a temple complex dedicated to Zhuge Liang, the famed chancellor of the Shu Han kingdom during the Three Kingdoms period (220-280 AD). Established in the 4th century, it honors both Zhuge Liang and Emperor Liu Bei, serving as a key site of cultural heritage. It is renowned for its classical gardens, historic statues, and the “Tablets of Triple Success,” which commemorate its restoration.

Langzhong Ancient City

Langzhong Ancient City is a well-preserved historic town located in Sichuan Province, China, with a history spanning over 2,300 years. It served as the capital of the ancient Ba State and is renowned for its unique layout based on traditional Chinese feng shui principles. The city features ancient streets, traditional courtyard residences, and historic sites like the Zhangfei Temple, reflecting its rich cultural heritage.

Sanxingdui Museum

The Sanxingdui Museum, located in Guanghan, Sichuan Province, China, showcases the remarkable artifacts of the ancient Sanxingdui civilization, which dates back over 3,000 years to the Bronze Age. The site was accidentally discovered in 1929, with major archaeological breakthroughs in 1986 revealing a previously unknown culture that produced unique and sophisticated bronze masks, statues, and gold objects. These findings have dramatically reshaped understandings of early Chinese civilization, indicating a complex society distinct from the contemporary Central Plains dynasties.

Giant Panda Base

The Giant Panda Base, most famously the Chengdu Research Base of Giant Panda Breeding in China, was established in 1987 with a primary mission to help save the endangered giant panda. It functions as a world-leading research and conservation center, combining a public park with facilities dedicated to breeding, research, and public education about these iconic animals. Through its successful captive breeding programs, the base has played a crucial role in increasing the panda population and has contributed significantly to their conservation status improvement.