As a well-known variety brand continuously launched by Oriental TV for many years, the “Bright Moon East” Mid-Autumn Festival Gala this year came to the Lingang New Area, focusing on the integration and innovation of traditional festivals and modern technology. Closely aligned with the characteristics of the Lingang New Area, it skillfully incorporated core communication points such as the Dishui Lake landmark, harbor elements, and scientific innovation achievements. Through the gala content, it tells the story of the Lingang New Area, conveying the spirit of the area through dual narratives of “technology + humanities,” comprehensively presenting the contemporary style and development achievements of the Lingang New Area.
The premiere of the “Bright Moon East · Moon Reflected in Dishui Lake” Mid-Autumn special program and the global launch of the “α-LIN” image were held at the Lingang Performing Arts Center. Approximately 600 guests attended the event, including representatives from talent, scientific innovation, education, healthcare, and communities in the Lingang New Area, as well as media representatives from across the city.
During the event, the premiere of the “Bright Moon East · Moon Reflected in Dishui Lake” Mid-Autumn special program and the debut of “α-LIN” were unveiled. Collectible figures were presented to enterprise representatives, and a 3-meter-tall “α-LIN” sculpture was simultaneously unveiled at Dishui Lake Square for public viewing. This marks a key step in the collaboration between the Lingang New Area and Shanghai Media Group in IP incubation and regional-media integration, opening new avenues for cultural consumption and city marketing.
The “Bright Moon East · Moon Reflected in Dishui Lake” Mid-Autumn special program will air during prime time on Oriental TV and will be simultaneously broadcast domestically and internationally through various digital media platforms.
The Lingang New Area carries the mission of serving as a “testing ground” for reform and opening up and an economic “growth pole.” This collaboration sees the “Bright Moon East” Mid-Autumn Gala joining forces with the Lingang New Area, integrating the area’s industrial and urban characteristics into the program. Through “Nine Chapters of September,” it echoes the Mid-Autumn Festival, outlining an innovative, entrepreneurial, and vibrant landscape of the Lingang New Area, conveying the confidence and warmth of “Starting a business in Lingang, growing with you.”
Leveraging the dual advantages of being a “special functional zone” and a “special comprehensive bonded zone,” the Lingang New Area consistently fulfills its mission of “pioneering scientific innovation.” “Bright Moon East · Moon Reflected in Dishui Lake” responds with cutting-edge technologies like AIGC. Through programs such as “Celestial Music Arrives,” “Bright Moon Rhapsody,” and “I’m Being Controlled by a Robot,” it transforms hardcore technology into audiovisual language, interpreting its boundary-breaking innovative drive, reflecting the vigorous development of innovation and entrepreneurship in the Lingang New Area, while also addressing the theme of “Technology and Love.”
As a popular destination for young entrepreneurs to settle, the Lingang New Area attracts talent worldwide through policies covering talent, industry, housing, and education. The nostalgic song “Moonlight Over Hometown Accents,” performed by singer Wang Heye at the “China’s Most Beautiful Subway Station,” Dishui Lake Station, features entrepreneurs, construction workers, students, and other new Shanghai residents in the Lingang New Area. They sing poems of the full moon in their respective dialects, converging into a galaxy of dreams at the Lingang New Area landmark “Ring of Glory,” expressing nostalgia for their hometowns and love for the Lingang New Area, highlighting the entrepreneurial vision of “Where the heart feels at home, there is home.”
Based on the concept of “a young city, a city for young people,” the Lingang New Area creates urban landmarks and a livable environment. In the gala, programs like “Water Ice Moon,” “Fish · Joy,” and “Moon Over the Sea” present the city’s charm through international artistic language. The program brings together diverse forces, filming at nearly twenty iconic locations in the Lingang New Area to comprehensively showcase the area’s achievements in industry, technology, education, and cultural tourism.
The global image ambassador for “Bright Moon East · Moon Reflected in Dishui Lake”—the experimental embodied intelligent entity “α-LIN”—was also launched. Its design inspiration, “water droplet + lunar phases,” stems from the future light of the Lingang New Area, serving as both a digital symbol and a physical collectible. In the gala, it transforms into nine avatars corresponding to
